Facebook Flexibility
Through the launch of a new iPhone application, Facebook makes it easy for salon owners and other entrepreneurs to manage their Facebook pages on the move.
Valorie Reavis
Linkup Marketing
Valorie Reavis is an online and social media marketing guru with Linkup Marketing, which focuses on search engine marketing, salon email marketing programs and social media marketing for salons and spas.
Digging into Facebook Demographics
Linkup Marketing's Valorie Reavis helps you better understand your Facebook community by showing you how to decipher your demographics.
Pssst! The Facebook Shakeup
On March 30, Facebook will roll out a new version of its Timeline layout that will reshape your salon's business page. LinkUp Marketing's Valorie Reavis helps you prepare.
Understanding Facebook Metrics
Linkup Marketing's Valorie Reavis explains the metrics available through Facebook Insights, and shows you how to put them to work for your salon business.
Performance Tracking for Facebook
The immense marketing power of Facebook is catching on as increasing numbers of salon owners redirect their time and budget, previously earmarked for offline marketing campaigns or sophisticated websites, to this thriving, pulsating hub of activity. But as with all effective marketing, the more you know about your campaigns, the better placed you are to develop the next. The great news is, it’s easy to monitor and measure the success of your Facebook page. And, it’s free!
Groupon Success Stories
While there are still factions in certain, nameless, urban cities that like to brag about how much they spend on fashion accessories, the majority prefer to brag about savvy steals. Lately, more and more of these are being found online with deal sites like Groupon and LivingSocial.com; sites that rely on bragging to incite the viral word-of-mouth that up the number of people coming through your doors.
Geolocation and Your Business
If you doubt this is an important trend, perhaps because you think geolocation is a bit too Big Brotherish, just remember that it doesn’t matter what you think, only what your clients are doing.