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Eric Fisher's Hospitality Vocabulary

As one of the industry's thought leaders in the area of creating an unforgettable guest experience, Eric Fisher is shaping the vocabulary he expects staff to use with guests.

Stacey Soble
Stacey SobleDirector of Brand Content Strategy
Read Stacey's Posts
April 29, 2014
1 min to read


As the owner of Eric Fisher Salons in Wichita, Kansas, and the leader of the Eric Fisher Academy, Eric Fisher has put quite a bit of thought into the language he wants his staff and students to use with guests at his salons. In fact, his book Enlightened Hospitality outlines experience-focused words he expects his staff to use instead of the stand salon jargon.

Here’s a list of Fisher’s banned words and words to live by:

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OLD                     NEW

Front desk            Guest Services

No                       Yes

Drink                   Beverage

Problem               Challenge

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Blow Dry               Style with Knowledge

4:30                    Client’s Name

Call me                Re-book

Retail                   Home care

Can’t                    Let me see what we can do

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Uh huh                 Thank you


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