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Director of Brand Content Strategy
Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.
As Summer turns to Autumn, women around the country will start breaking out their leather boots and jackets. A nice way to give a seasonal twist to your retail is to upscale your gift bags with a texturized pattern, like Action Bag’s new ...
A few years back, Jeff South, owner of Atlanta’s Intrigue Salon, changed the way both salon owners and stylists viewed in-house education when he created Club Intrigue—inviting in big-name educators and opening his salon after hours ...
The advent of the internet, then social media, has forged an intelligent beauty consumer—one who is on top of the latest trends, who researches product ingredients herself, and who always has an eye out for a value-added service or ...
By interviewing two distinct populations of people—professional stylists/barbers and male clients—the Priority Male Study revealed some interesting differences about how professionals believe men think or behave versus what men say about themselves.
Buying local remains popular among communities, and spas showed just how popular it is by using local ingredients with the spa industry. At the recent International SPA Association (ISPA) Media Event, nearly 150 journalists visited Gotham Hall ...
Manufacturer sales for the professional salon industry’s appliances category grew 5.2 percent in 2014, according to the new 2014 Professional Salon & Pro Beauty Industry Appliances & Shears Study from Professional Consultants & ...
Kristi Brehm, owner of Lavish in Webster, Texas is serious about retail. She’s removed her front desk in order to get staff out on the floor, greeting clients and assisting them. She conducts weekly product focus classes with her team so ...
Every business owner knows you need both employees and customers to survive, but when it comes to prioritizing in order of importance, who comes first—the employees or the customers? Of course, most would argue the customer always comes ...
With a six-location operation headquartered in Powell, Ohio, Charles Penzone Salons depends on VNC Viewer to minimize problem-solving downtime when computer issues arise. This virtual network computing (VNC) technology allows Penzone’s IT ...
The salon of the future will not survive on hair services alone. It will have to be supplemented with other reasons the consumer will want to visit. We need to ensure that consumers view our businesses as “The Third Place.” Your home ...
Great leaders, including salon owners and managers, realize in order to get people follow them, they have to turn what’s important to them into a compelling cause for others to follow.How do you do that? Find out what’s most ...
Wendy and Oliver Steinnagel welcome state legislators to Oliver's Hair Salon in Overland Park, Kansas. (Image by: Kati Porter.)On a Friday evening on June 26th, things were still hopping at Oliver’s Hair Salon in Overland Park, ...
As publisher of the Modern Salon, SALON TODAY and First Chair magazines and online platforms, MODERN SALON Media is unique in covering and working with all segments of the professional salon industry—from cosmetology students to stylists ...
Move over shears, blowdryers and color brushes! Technology is arming stylists and owners with a whole array of tools—from Apple watches to selfie stations to management apps to build a stronger salon business.For Salon Today's ...
To make the most of your e-marketing you need subscribers – the more the merrier. In the final part of a three-blog series on ways to boost your database, Paul Tate of Shortcuts outlines the wonders of the website as a way to increase the ...
Look up “busy” in the dictionary, and you just may see Eric Fisher’s picture. Between managing his three eponymous salons and a cosmetology school in Wichita, Kansas, traveling the country as a platform artist with Aquage, and ...
With two locations and 50 employees, one of Karie Bennett’s biggest challenges is communicating announcements to her staff.The owner of Atelier Salon and Studio in San Jose, California, regularly needs to let her staff know about new ...
