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Stacey Soble

Director of Brand Content Strategy

Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.

SOTY 2015: Grove

Grovesalon.comAlbany, CaliforniaOwners: Christina Lameraner and Chris SpeerEstablished: June 2014Salon style: Urban, RetreatSquare footage: 2,000Stations: 10Treatment Rooms: NoneEquipment: Takara Belmont, ...

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SOTY 2015: Era Salon

Erasalon.comDallas, TexasOwners: Maleiah RogersEstablished: April 2014Salon style: Glamour, Hollywood Regency, ModernSquare footage: 4,000Stations: 18Treatment Rooms: 1 (Spray tan room)Furniture: Takara ...

SOTY 2015: Aria Blanc

In the world of opera, an aria is a melody written for a soloist. For Crystal Philipou, the biggest challenge in creating an all-white décor that put the spotlight on her clients was choosing its materials, from the marble floors to the tufted, ...

SOTY 2015: Salon 416

Working with designer Leslie McGwire, Toni and Pat Widing decided a round centralized front desk would be the focal point of their salon design. “The desk is placed perfectly in the floor plan for the clients who are entering and exiting ...

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Become a Habit Disruptor

We’re more than a quarter of the way through 2015, already 15 years into the 21st century, and while little, if any, of the technology promised to us on The Jetsons has been invented yet (hello flying cars!), we’re still hurtling ...

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