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Director of Brand Content Strategy
Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.
Every salon owner fears a walkout, and most will experience one at some point in their salon’s history. For Maggie DiFalco, owner of Maggie the Salon in Pembroke Pines, Florida, that dark day arrived in 2011, after five years of consistent ...
Online ConsultationsEden Salon & SpaOklahoma City, OklahomaOwned by: Richard HillIn an effort to appeal to their busy target market, Eden Salon & Spa launched a video consultation service on their website to help clients get an in-depth ...
Mobile UpgradeIhloffspa.comIhloff Salon and Day SpaTulsa, OklahomaOwned by: Marilyn IhloffWith as much as 50 percent of web traffic today being conducted on mobile devices, Ihloff wanted to ensure the salon’s website offered the same ...
NuovoSalonGroup.comNuovo Salon GroupSarasota, FloridaOwned by: Terry McKee and James AmatoWhen Owners Terry McKee and James Amato launched the new website for Nuovo Salon Group, their main goal was for it to act as an online portal for the ...
ScottJ.comScott J SalonsNew York, New YorkOwned by: Scott BuchananScott J’s website keeps the salon connected with its sophisticated New York clientele. When the salon decided to revamp its site, Owner Scott Buchanan wanted it to emphasize ...
The Downside CampaignImpressionsOwner: Kitty TierneyFor Impressions, their Downside campaign has staying power. It was honored with a STAMP in 2012, and Owner Kitty Tierney’s latest print ads in the same campaign is capturing our interest ...
Life Isn’t PerfectAir Blow Dry and SalonMandeville, LouisianaOwned by: Gayle ReulingWith this first ad in a series, Owner Gayle Reuling and Brand Manager Amy Dighton developed the “Life Isn’t Perfect, But Your Hair Can ...
#?yourstylistSalon Spa WDes Moines, IowaOwned by: China WongSalon Spa W leverages the relationship they’ve developed with VIP clients with a clever print ad campaign targeting a local upscale social magazine that covers the movers ...
After 20-plus year in the corporate arena of professional beauty, Allyson and Shannon King are ready to put their well-worn suitcases in storage and open up a salon a neighborhood close to their home in Brooklyn, New York.Both felt they were ...
Loyalty BoostersCoco CheveuxSouth Portland, MaineOwner: Tiffany Conway To enhance loyalty, Coco Cheveux developed a series of membership programs and marketed them to existing and potential clientele. The Coco Coiffure Special ...
You are BeautifulHouse of J. HenryPortland, MaineOwned by: Jaison Henry, Cynthia Brainerd & Adam Huntley The team at House of J. Henry worked with producers at their local news channel on this 30-second spot that plays with the idea of ...
Change MakersRed 7 Salon Evanston and Chicago, IllinoisOwned by: Jason Hall and David Kafer In the beginning of 2015, Red 7 experienced a minor walkout that rattled its owners Jason Hall and David Kafer. Although it was touchy, the ...
Are You Ready to Be Pampered?TrixiesDes Moines, IowaOwned by: Tricia Rivas In this ad, radio personality Caress Carter details an afternoon of services at Trixie’s, “where Midwest charm meets big-city style.” She talks ...
Show Your 'StashCoco CheveuxSouth Portland, MaineOwned by: Tiffany Conway To raise awareness for men’s health through the Movember movement and to grow their men’s business, Coco Cheveux launched a clever radio ad featuring ...
For salon and spa owners around the country, September is the perfect month to look at Calendar Year 2016 and plan out future marketing ideas and promotions around new services and retail. What better way to infuse some fresh ideas into your ...
If your salon has ever had to file an insurance claim when a client slips and falls, or when a pedicure causes an infection, then you know how important it is to have the right insurance coverage. But for small businesses like salons, it often ...
In just a few short weeks, it’ll be time to break your winter sweaters out of storage, and haul down your boxes of salon decorations. As you plan this year’s holiday season, Eufora Founder Don Bewley has four helpful steps to get you ...
