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Director of Brand Content Strategy
Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.
A new study boasts that the appliance and shears sector is growing at a dramatic rate—even faster than the overall professional beauty industry—as it points out some of the reasons why.
In honor of Cancer Survivor Beauty and Support Day, Paul Mitchell Schools across the country welcome cancer patients and survivors for special pampering services the week of June 3.
AT FIRST GLANCE, the interior of Ginger Bay Salon and Spa in Town and Country, Missouri, simply reads gorgeous.
WHEN SHIN AN MOVED to Chicago from her hometown in Wisconsin in 1993, she met architect and designer Suhail and was immediately inspired by his passion and creative vision.
WHEN LISA WILLIAMS named her salon, she was inspired by the English tradition of “bespoke” tailoring, a term coined after a group of London tailors who created custom designs for each client.
RHONDA AND ROD CAVNER admit they take a little secret pleasure in observing new clients as they come into Roca Salon and Spa.
“We always communicate with our clients through e-mail and social networking sites such as Facebook. Our tagline for this project was, ‘Everyone needs a make-over.’”
“One of our favorite features is a vintage barn door on a sliding rail that separates the front reception area from the styling area. One of the owners found inspiration for this idea from a door on a beautiful Mexican hotel while on her honeymoon.”
“The biggest challenge about our space was the long narrow unit. I strived to avoid a bowling alley look, by dividing it into areas separated by walls of mosaic tiles and tumbled stones and using accent lighting to create an open space.”
“We celebrated our grand opening with a huge event which invited all the local press and magazines, which was a great success and earned us reviews in Refinery29, Allure, Time Out and more. We also held a blogger breakfast, hosting all the young fashion bloggers.”
“One of our favorite features of our salon is the ultramodern black and white color scheme with chrome trimmings, which allows us to add a touch of color seasonally. The epoxy white floors give it a seamless modern touch.”
“Since we are located in a noted art community, we hired a local painter and muralist to design the new ginkgo leaf that adorns our walls and the faux wood finish on our reception desk. We’ve taken it a step further by incorporating the design in our print advertising.”
“While our younger guests think our Freestyle dryers and retail fixtures are really hip, we also want our guests to be aware that we work hard to be a ‘green’ salon. We are respectful of the Earth and make our choices based on lighting, heating and water efficiency.”
“We were inspired by Apple stores and the new philosophy of the ‘frictionless experience.’ We don’t have a front desk, we book appointments and ring up service on handheld devices right at the station or in the comfort of our reception room.”
“With the additional square footage to our front room and retail area, we added a new make-up counter that allows us to perform applications on four guests at one time. Since it’s right in the middle of reception, it invites guests to sample and play with make-up.”
“Our modern, comfortable waiting area encourages guests to interact with retail or lounge with the iPad we provide. We think the desk and wallpaper are quite sexy and make a statement of true distinction.”
“In a formerly unused area of the salon, we created the Kerastate Ritual Center/Treatment Room where guests can experience deep conditioning treatments, with a head and scalp massage while sitting in a chair that delivers a complete pressure therapy massage.”
