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Stacey Soble

Director of Brand Content Strategy

Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.

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In The Know|News|Mar 8, 2012

Coffee Talk

With a stack of Starbucks gift cards, Blo's Bryan Nunes devised his 'Take Five' strategy for diffusing tension among staff members in the salon.

Stacey Soble with Nick Arrojo

As color manufacturer Goldwell prepares to launch an innovative direct-to-consumer campaign about the benefits of an in-salon service over at-home box color, industry icon Nick Arrojo sits down with Stacey Soble to talk about the importance of the professional service.

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The Salon Diva

Often, the salon Diva maintains a love/hate relationship with the salon owner and the rest of the staff. Over the years, he or she has developed a strong book and becomes financially beneficial to the salon.

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