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Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
From show-stopping mainstage presentations to product debuts and immersive experiences, Congress 2025 embodied Aveda’s mission to care for the world.
MODERN SALON talks with Hairmax’s Francesca Dubsky about the brand’s pioneering laser hair growth devices, their mission to boost confidence through healthy hair, and how stylists can use the Hairmax affiliate program to help clients experiencing hair loss.
At MODERN SALON Boot Camp, stylist and suite owner Alyssa Salmon explained how offering head spa treatments—complete with scalp analysis, aromatherapy, and therapeutic massage—has helped her grow a new client base and meet the rising demand for wellness-focused salon services.
Discover how top beauty professionals recognize burnout, build healthy boundaries, and protect their mental health in the salon industry. Insights from MODERN SALON's Mental Health Awareness Month panel.
The US is not just the largest wellness economy, it’s one of the fastest-growing ones. American consumers are spending more than $6,000 per person annually on wellness. Here are some trends we're paying attention to right now.
Unveiling a one-of-a-kind spa experience designed to immerse guests in the destination’s lush beauty and rich cultural traditions.
Medical Spa Show 2025 featured the most impressive lineup of the show's eight-year history, including keynote speaker Kyle Scheele, along with a host of luminaries from around the industry.
In the hair loss space, Nioxin was an early innovator. In this feature, we speak with a Nioxin artist and trichologist who says hair thinning issues are more prevalent than ever, but that products have improved to meet the challenges.
Investing money into your business to foster growth just got easier with the launch of Genius Loans, fast, flexible financing through GlossGenius.
Angus Mitchell, son of John Paul Mitchell Systems co-founder, the late Paul Mitchell, followed his father’s heart as well as his footsteps.
As 2024 unfolds, everyone at TEAM MODERN is beyond excited to celebrate our 100 year hair-itage. We want our next 100 years to be as diverse and inclusive as the world we celebrate. If you have ideas you’d like to see explored or hot topics you want us to touch-on, get in touch!
A client living with trichotillomania will likely hide it from you, and might skip coming to the salon altogether. Once you understand the problem, you will become an asset and resource to your client.
In an exclusive interview with Dr. Dominic Pratt, Global President, Kao Salon Division, we hear how the much-loved professional brands Goldwell and Oribe are forging ahead while staying true to their roots (pun intended).
During the Hollywood SAG-AFTRA Strike, two busy beauty professionals are passing along their knowledge and developing future professionals.
After a stylist and salon owner in Traverse City, Michigan, stated that her salon would not accept clients who are gender non-conforming, the team at Jack Winn Pro severed ties and came out against this position.
When Sacha Quarles wasn't able to offer extension services to his celebrity clients, he decided to stop paying someone else to do them and to learn how to do them, himself. And the result has been career-changing.
Nick Stenson, the senior vice president, store and services operations for Ulta Beauty, says a lifetime in the beauty industry informed the development of his Nick Stenson Beauty line of products.
