
Beauty Industry Group Acquires Hidden Crown Hair Extensions
Hidden Crown was started in 2013 by Shelley Goodstein and has been worn by celebrities and influencers such as Khloé Kardashian, Hailey Baldwin and Iggy Azalea.

Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.

Hidden Crown was started in 2013 by Shelley Goodstein and has been worn by celebrities and influencers such as Khloé Kardashian, Hailey Baldwin and Iggy Azalea.

During a desert retreat, Millennium offers businesses and beauty professionals the tools they need to thrive.

As they continue to expand globally, Farouk Systems Inc. recently hosted a two-day event for their Latin American partners in Houston, TX.

The star of "Glow" looked lovely on the red carpet. Here's how Robert Vetica styled her soft waves to last all night.

Learn how to build a powerful cross-referral business with trichologists, physicians and other health professionals to fully focus on the best combination of solutions for your hair-loss clientele.

Mara Gourdine, Corporate Culture Ambassador at John Paul Mitchell Systems, shares these starting points for identifying a cause and creating a successful campaign within your salon.

The Pro 2 Pro event hosted at the Bellami Beauty Bar was an opportunity for stylists to view demos from leading stylists while also getting a sneak peek at Bellami Professional's new certification program.

JD Beauty Group announces the acquisition of Ouidad, the curl expert haircare and styling brand.

The #mydentity brand was born on social media and continues to grow as organically as it began.

Aveda Global General Manager Barbara De Laere took some time to dive deeper into how Salon A-Commerce will make it easy for Aveda’s salon partners to service guests both in salons and online and grow their business in the process.

Paul Mitchell’s Gathering brings together the John Paul Mitchell Systems (JPMS) tribe of salons and stylists.

37 talented finalists brought their creative and color visions to life onstage as they competed in the Wella Professionals North American TrendVision Awards.

"...the vast majority of booth rental salons as currently constituted in California are now in legal jeopardy."

Sport Clips Haircuts, a hair care provider for men, is ranked by Forbes as the top Medium Investment “Best Franchise to Buy.”

Jorge Buccio has won the challenge for the second year in a row.

For many Midwest beauty professionals, ABS is a must-attend event.

This new location brings together Wella Professionals, System Professional, Nioxin, Sebastian Professional, Londa Professional, Sassoon Professional, Clairol Professional, Wella Color Charm, OPI and ghd, under one roof.