“Become What You Imagine”: Eufora 2019 Global Connection
More than 1,200 stylists and salon owners gathered at the company’s two-day, bi-annual event in San Diego.
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
New York City Bans Discrimination Based On Hairstyle
Hair discrimination now carries a hefty fine of $250,000 for any policies that restrict natural hairstyles.
by Anne Moratto
See Who Is Winning at Retail: American Customer Satisfaction Index Report
As customer service slips, six retail categories lose in customer satisfaction, along with consumer shipping.
by Anne Moratto
STYLIST SPOTLIGHT: Erica Keelen's Hair Love
Erica Keelen doesn't do things by halves. This artist, lady boss, and competition coach is building on the traditional salon model with passion and drive. Here's a peek at her journey.
by Anne Moratto
Winners of Sport Clips Haircuts “The Look: Student Edition” Will Travel to Vegas
Cosmetology students have the opportunity now through February 4 to submit their work in men's haircuts for the chance to win a trip to the Sport Clips Haircuts National Huddle in Las Vegas. The trip is from April 6-9, and winners will be able to meet and learn from some of the industry's best.
by Anne Moratto
Why Exhibit, Why Attend America’s Beauty Show by Cosmetologists Chicago
Paul Dykstra, CEO, talks about the value of attending and exhibiting at America's Beauty Show and the many ways attendance translates into support for the professional beauty industry.
by Anne Moratto
Salons, Get on That Luxury Hotel's Radar
Marco Pelusi's interest and involvement in his area has meant new business for his salon and the forging of important relationships.
by Anne Moratto
Salons, Get on That Luxury Hotel's Radar
Marco Pelusi's interest and involvement in his area has meant new business for his salon and the forging of important relationships.
by Anne Moratto
Oribe Celebrates 10 Years During its LA Atelier
As birthday parties go, this one was a smashing success. The traveling inspiration and education tour that Oribe mounts in cities in the US had its final 2018 stop in Santa Monica, CA on December 10.
by Anne Moratto
Two Hairstylists Win the 2018 Leo Passage NEXTGEN Fall 2018 Scholarship
Allison McElroy of Clive and Co. in Addison Texas and Ashley Peters of Jewel Hair Design in Alexandria, Virginia will each receive an immersive week of learning in Chicago, courtesy of Pivot Point International along with tickets to America’s Beauty Show and the Beauty Changes Lives Experience.
by Anne Moratto
Los Angeles Beauty Executives Tap Mazur Group to Connect and Keep Current
A premiere recruitment agency for the beauty industry, the Mazur Group Founder, Frances Mazur, talks about how beauty industry executives can keep current in today's constantly changing landscape.
by Anne Moratto
2019 Salon Today 200: Customer Service
The SALON TODAY 200 honorees, who earned top marks in Customer Service, know that the key is to deliver a consistently strong experience at every point of service, with every guest, at every visit.
by Anne Moratto
Salon Success Story: Improving Systems, Morale and Hiring with Coaching
In the midst of buying out her partner and becoming sole owner, this salon owner had seven employees walk out. She knew where she wanted to go with her business, but not how to get there, so she tapped into a coaching system,
by Anne Moratto
Living Legends in LA: Garren, Howard McLaren and Thom Priano at R+Co
Three leaders in beauty share their trade secrets, life experiences, and career advice.
by Anne Moratto
Going on a Leave of Absence? What Advice Would You Offer Your Team?
If you had to leave your organization for a year and the only communication with your team was a single paragraph, what would you write?
by Anne Moratto
Salon Digital Summit: The Business of Being a Beauty Influencer
Some strategies for creating content and then protecting your precious content once it's made.
by Anne Moratto
Salon Digital Summit: Instagram and Your Salon Professional Brand: How Personal Is Too Personal
The trio of experts on a panel at Salon Digital Summit discussing the business of getting personal on Instagram included stylists Christina Kreitel and Christopher Smith, and Natalie Boos, director of marketing for the Business of Balayage.
by Anne Moratto