Barbercon 2018: A Global Celebration of Men's Grooming
Barbercon brings together thousands of barbers, cosmetologists, and brands from around the world on June 10 and 11 in Maspeth, New York.
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
Sponsored by Wella Professionals, Illinois Salons Come Together to Promote Brain Cancer Awareness
Jeffrey LaMorte and Vance Theodore invited their staff, friends, and family to view the talents of Wella Top Artist Dana Lyseng and Sebastian International Artist Anthony Cole, onstage, demonstrating color, cut, and style techniques during a live runway show. And all the money raised went to charity, BrainUp.
by Anne Moratto
New Time, New Place for the North American Hairstyling Awards
The North American Hairstyling Awards (NAHA) are moving to Long Beach in 2019.
by Anne Moratto
Royal Treatment: Throne Barbershop in Portland
Alyssa Lynn Von (@ladyvonbarber), winner of the American Crew U.S. All-Star Challenge in 2015, is promoting the work of other barbers and men’s groomers by taking tours of barbershops and sharing a behind-the-scenes look at these bastions of barbering.
by Anne Moratto
Memo Exclusive: An Interview with Sutra's President, Liam Ben-David
From its inception, the Sutra brand of styling tools combined the newest technologies with stellar product design.
by Anne Moratto
Memo Exclusive: Pat Parenty on Creating a More Robust Salon Service and Retail Experience
Creating an engaging and customized experience for their clients became easier for salon owners with the launch of Smarter LifeStyle Network.
by Anne Moratto
Ardell Beauty Sponsors the 2018 Make-up Artists and Hair Stylists Guild Awards
Oscar-winning makeup artist Greg Cannom and four-time Emmy-winning hairstylist Mary Guerrero received Lifetime Achievement Awards, while Oldman was the evening's Distinguished Artisan Award honoree.
by Anne Moratto
Sharing Hollywood Hair Color Secrets at the Karg Unplugged Show
Salon owner and celebrity colorist, Marco Pelusi was invited to travel to Switzerland to share his hair color technique with an audience of hairdressers in Zürich.
by Anne Moratto
MEMO EXCLUSIVE: An Interview with Daniel Bouzide, President of Smart Step Salon and Spa Mats
Daniel Bouzide, president of Smart Step Salon and Spa Mats, has taken comfort, design, and innovation to the next level, with collections of premium “standing solutions” for the beauty industry and beyond.
by Anne Moratto
Memo Exclusive: Honoring Horst Rechelbacher at the Beauty Changes Lives Experience
MODERN spoke with Stordalen and Thomas-Rechelbacher about their memories of Horst’s life, work, and his talent for encouraging success in others.
by Anne Moratto
Memo Exclusive: An Interview with Steve Hockett, CEO, Great Clips
Steve Hockett became CEO in January 2018 and MODERN SALON spoke with him about the Great Clips brand, now in its 35th year, and the introduction of its new men’s line, Grit.
by Anne Moratto
Memo Exclusive: An Interview with Jason Yates, COO at JPMS
Yates is chief operating officer at JPMS and he draws on his 25 years of experience in the industry--as a hairdresser, platform artist, educator, salon chain managing director-- to help salons succeed and to shape the future of professional beauty.
by Anne Moratto
Barber Love: Baxter Finley Barbershop in Los Angeles
The Baxter Finley Barbershop in West Hollywood is the place to experience the Baxter of California products and a great cut or shave by top-of-their-game groomers.
by Anne Moratto
Hair Care As Service and Ritual: A New Approach to Creating Client Connection and Avoiding Beauty Burnout
Make a client appointment an opportunity for healing of guest and stylist, alike.
by Anne Moratto
Tea Tree Hair Care Speaks for the Trees: A Pledge to Plant 750,000 Trees by End of 2019
Tea Tree Hair Care invited beauty and environmental influencers to get their hands dirty and plant some life-giving trees in the forests above Los Angeles.
by Anne Moratto
Like Flutter: Eyelash Extensions Go Softer and More Natural for Spring
Do all beauty trends follow each other? As we start to see a softer, more natural trend in hair and hair color will this also be reflected in eyelash extensions and lash designs?
by Anne Moratto
Surface Hair Holds Education Event to Train the Trainers in Orlando
Members of Surface Hair management, artistic and salon teams joined together in Orlando, from Jan. 11-15, for education and connection.
by Anne Moratto