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With the slogan "The New Normal in Caring For You," a well-rounded marketing campaign helps clients prepare for the new services at Karen Allen Salon + Spa. Including a informational video, this campaign captures a STAMP 2020 honor from SALON TODAY.
Each year, SALON TODAY's Annual Marketing Program, names the best salon and spa marketing ideas, and this year a new category recognizes COVID-19 Client Communications. See who won!
We all need something to look forward to and to help us feel better during the weirdest year ever.
Beauty insiders and brands engage the “next gen” of beauty.
This digital education event is intended to repair a damaged industry through education for all hairdressers about all hair textures.
The new health and safety protocols are making a big impact on salon design, a design refresh shapes the way your clients feel about the precautions you're taking. Salon design expert Leslie McGwire weighs in with some big tips for refreshing your design as you reopen.
Is it time to retire your brand or rekindle it? The experts at IM Marketing walk you through a brand refresh as well as the rebranding process, and help you know which one is right for your business.
Stylists want to leave a lasting impact on their clients but not on the earth. Reducing their carbon footprint means partnering with brands that are also looking to reduce waste, energy and water-use.
Affordable, compact, recyclable, biodegradable and single-use, Easydry Towels help salons up their customer experience while saying adios to the daily drudge of doing laundry.
Green Circle Salons helps salons recycle and repurpose up to 95 percent of their waste, as well as safely recover their PPE. And, a new study shows that a salon's mission toward sustainability is an eco magnet that draws new clients as well as talent.
The demand for beauty products that are clean, ethically sourced and sustainable has not slowed during our current COVID-19 global crisis. If anything, the need to operate a sustainable business translates into being a more resilient business.
Hair restoration surgeon Dr. Patrick Angelos offers strategies for limiting hair loss during stressful times.
In his latest provocative blog, Eurisko's Leon Alexander proposes a new business model for the salon industry that is a hybrid between a commission-based salon and salon suites.
As clients return with longer regrowth than ever before, salons are using 175% more hair color than normal. Are you accurately recovering that product cost with each and every client?
After measuring nine different factors that impact skin health in 80 cities around the world, Chemberry names Phoenix, Arizona, as the world's best city for the skin.
The first completely Vegan line in the L’ANZA portfolio, L’ANZA Wellness products revitalize hair & scalp with a gentle infusion of invigorating wildcrafted botanicals & premium Cannabidiol (CBD), cultivated from sustainably sourced premium hemp grown in the United States.
How one of the largest UK beauty chains is navigating the new client experience, including improved reporting, marketing, e-commerce and loyalty programs, with Zenoti,
