Deliver More Personal Client Experiences with Phorest AI
AI is changing the way businesses operate, but in the beauty and wellness industry, one thing remains true: the human touch is irreplaceable.
by Staff
RUSH Hair & Beauty Triumphs Over Lockdown with Client-Focused Zenoti Digital Solutions
How one of the largest UK beauty chains is navigating the new client experience, including improved reporting, marketing, e-commerce and loyalty programs, with Zenoti,
August 13, 2020
3 min to read
Zenoti, a leading business management platform for spas, salons, and med-spas, is partnering with RUSH Hair & Beauty Salons to provide advanced salon management solutions. RUSH Hair & Beauty is one of the largest salon brands in the United Kingdom, operating more than 90 salons, with a network of company and franchise-owned locations.
During their closure as a part of the UK’s COVID-19 lockdown earlier this year, the RUSH management team began an ambitious plan to completely overhaul the client-side experience, creating a new and improved RUSH. With safety as their utmost priority upon relaunch, the RUSH team researched the best salon updates to protect clients and team members while retaining a welcoming experience and excellent results. Their search ended when seeing the robust, client-focused benefits of Zenoti’s all-in-one digital solution.
With Zenoti, RUSH management can access key reporting across all locations – company and franchise-owned – on one platform. Seamless integration of accounting and other internal systems, fully supported by Zenoti, allows RUSH management to compare service and product revenue by locations, flagging areas of success and improvement.
Zenoti’s marketing automation solutions allow RUSH management to create relevant, client-first brand messages while maintaining flexibility by location. RUSH can drive business performance by delivering the right message to the right customer at the right moment through Zenoti Smart Marketing. These messages can be catered to individual locations, heightening the relevancy of special promotions and improving results.
Through a seamless integration with Shopify, Zenoti can support RUSH’s eCommerce rollout while allowing for consolidated data across locations, improving inventory management, sales, and reporting. Gift cards were also launched, allowing clients to gift a RUSH experience for the first time with just a few clicks. Knowing many clients cannot be with loved ones and extended family right now, RUSH digital gift cards, powered by Zenoti, offer a safer gifting solution.
RUSH’s client experience overhaul culminates in a customer app and the addition of a RUSH Rewards program, both launching soon. The new client-first mobile experience will offer the ability to book, reschedule, add or remove services, and manage their loyalty points within their RUSH Rewards account, all through an elegant and easy-to-use interface.
“RUSH is thrilled to utilize an all-in-one digital solution that helps us scale without compromising on the high-quality brand image we worked so hard to build. Zenoti provides us the solutions we need to unify our operations and make it simple to maintain brand uniformity. With Zenoti, we’re offering new and easy-to-use technology to customers – all while ensuring a safe and excellent experience,” says RUSH Chairman, Andy Phouli.
About Zenoti:Zenoti provides an all-in-one, cloud-based software solution for the spa, salon and med spa industry. The Zenoti platform is engineered for reliability and scale, harnessing the power of enterprise-level technology for businesses of all sizes. Zenoti powers thousands of spas and salons in more than 50 countries. Zenoti allows users to seamlessly manage every aspect of the business in a comprehensive mobile solution, including online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending. To learn more about Zenoti, visit https://www.zenoti.com or follow them on Twitter, Facebook, Instagram, and LinkedIn for the latest news and updates.
Subscribe to Our Newsletter
More Technology
BeautyDeskAi Announces Official Partnership with Square to Power Smarter Salon Operations
This collaboration marks a significant step forward in streamlining operations for salons and independent beauty professionals, bringing together customer service with thoughtful intelligence.
They Predicted AI Would Make the Salon Experience Feel Robotic. The Opposite Happened.
Salon owners expected AI to deliver efficiency. What they didn't expect was what it did to their team, and what their clients started saying in reviews.
Aura 300 Enters the US Market, Bringing AI Revenue Infrastructure to American Salons
An AI platform already trusted by salons across Australia, Ireland and the UK is expanding to the United States, with a focus on the data-driven salon community.
SEO and AI: How Clients are Finding Salons in 2026
Your Instagram may introduce your salon to new clients, but it's your digital footprint that seals the deal. Dawna Jarvis walks you through how clients are discovering you online and what to do to make sure you show up.
Here’s How to Make Running Your Salon Feel Less Like Chaos
If your day-to-day feels like a never-ending game of whack-a-mole, you’re not alone. The hair and beauty industry runs on creativity and connection, but behind the scenes, it runs on systems. When you spread those systems across a few different tools (plus a couple of sticky notes and a prayer), even the best-run salons feel like they’re working twice as hard for the same results.
Millennium Systems International Introduces MeevoPay Giving, Enabling Seamless Checkout Donations
Fundraising for important industry iniatives and philanthropies just got much easier, with MeevoPay Giving, which allows salons, spas and med spas to invite guests to give at checkout.
How Salons are Using Technology to Help Improve Customer Retention
Modern tools provide practical customer retention features. Discover which software platform can help increase your return rate.
Is Your Software Underperforming? Switch it Up with Shortcuts
Your salon software is the backbone of your business. And now is the time of year to evaluate its efficiency: Is it providing the tools you need to grow? Does it improve the guest experience? How does your team interact with it? Are you happy with your software’s customer service? If you’re not getting what you need from your current software, it may be time for a switch.
Sponsored by Shortcuts Software USA
Igniting Momentum
Choosing the right technology partner with Aura Salonware drives success and elevates client and staff experiences at Trios in Fort Collins, Colorado. Plus, Owners Joe and Karen DeAnda share a marketing success story.
Aura Partners with Tippy for Integrated Tipping Options
Aura Salonware partners with Tippy, the all-in-one customer checkout kiosk that electronically send tips directly to salon or spa service providers
An App to Keep Your Team Organized and Communicating Harmoniously
Meet Salon Symphony, one of the salon technology tools profiled in our "Salon Necessity, Tech Innovation" series. This robust app combines the best features from about a dozen platforms to create the perfect tool for salon team communication.
by Stacey Soble
The Phorest MedSpa Platform Streamlines Operations, Engages Clients and Boosts Profitability
The platform delivers a 48% lead-to-client conversion and 19X ad spend return of investment in one complete operations and acquisition system.
SALON TODAY 2025 Technology Solutions Guide
Your software and technology aren’t just tools; they’re the backbone of your business. This guide is designed to help you identify the ideal software platform or technology solution to drive your salon or spa’s success.
The Surprising Role of Payments in Creating a Great Client Experience
What keeps clients coming back—and bringing their friends—is a seamless, frustration-free experience from booking to checkout. Discover how payment preferences shape client loyalty and why modernizing your payment process may be the smartest upgrade you make this year.
Sponsored by Discover/Boulevard
Powering Your Spa Concept
From financing options and memberships to dot phrasing and medical documentation, software management experts list the myriad of features you should consider as you shop for a tech partner to power your wellness concept.
by Stacey Soble
How A Barbershop's HR Team Saves 15 Hours a Month with POS Integration
The Man Shop, with 13 barbershops across three states, promises its stylists same-day payout of tips. But when the company switched its point-of-sale system, that had to be calculated manually which drained the HR team. Partnering with Flexspring, a leader in HR data integration, helped the company get back on track with their promise.