Another Shutdown in California Comes at the Hardest Time of Year
With mixed emotions, California salon owners speak out on how their state's latest shutdown mandate is impacting their businesses at the busiest time of the year.
by Stacey Soble
Articles
TONI&GUY Hosts First Global Digital Event, Connected
Connected took us on a journey around the world debuting new collections, international showcases and creative editorial.
by Staff
An Ergonomic System that Helps Attract Talent
After implementing Freestyle Systems into her new salon design, Lei Cicero uses it as a selling point when recruiting new team members.
by Staff
The Tax Duchess Offers Independent Stylists Help with Tax Preparation
A new book teaches salon professionals how to maintain good business records with customized accounting ledgers and guidance.
by Stacey Soble
Special Encore! Kao Salon Virtual Experience Available On Demand
The content is available for viewing On Demand from December 4th – January 4th.
by Staff
This New Air Purifier Can Help Eliminate Viruses in Your Salon
Because of the increased risk of infections in closed environments, clean air is an important consideration for businesses. So, allow us to introduce you to AiroDoctor, a compact and powerful air purifier and sterilizer that could benefit salons.
by Staff
STAMP 2020: SAAB Salon Spa Celebrates A Milestone with a Marketing Campaign
As SAAB Salon Spa turned thirty, it wanted to remind its community of their longevity, so they designed a STAMP-winning marketing campaign.
by Stacey Soble
STAMP 2020: Penzone's Winning Back-to-Work Social Post
When Penzone Salons + Spas reopened after the mandatory shutdown, Owners Chuck and Debbie Penzone took the opportunity to post themselves in masks with their Penzone Strong T-shirts, and captured one of our STAMP 202 awards
by Stacey Soble
6 Wellness Trends for 2021
From a new convergence between healthcare and wellness to a much bigger focus on nature, immunity and “home wellness” to wellness expanding its boundaries to once-taboo issues like sex, money and death
by Global Wellness Institute
3 Touchpoints to Reconnect with Clients & Get Them Back In
In this unusual year, it can be tricky motivating mature guests to return to the salon. As part of our Burning Questions series, we asked Lauren Gartland and Lori Davis of Inspiring Champions how to reconnect with those clients and get the word out.
by Lauren Gartland & Lori Davis
Financial Trends: Client Retention Is the Metric for Success
As salons reopen and reforecast their goals, client acquisition and retention are essential areas to watch. For SALON TODAY’s Burning Questions series, Steve Gomez of Steven Gomez Business Coaching explains how this metric can make or break financial growth.
by Steve Gomez
5 Content Ideas to Capture Audience Attention on Social
As the “new normal” we’re in is indefinite, salons need to find creative ways to engage clients and keep them coming back to the chair. Here, Monica Hickey with The Evoke Agency supplies clever content thought starters for your business.
by Monica Hickey
6 Things to Consider When Hiring a Business Coach or Mentor
In SALON TODAY's Burning Questions series, Salon Cadence’s Ronit Enos offers advice to owners regarding what actions to take when vetting a potential business coach.
by Ronit Enos
Why Schools Are the Key to Recruiting & Retaining Stylists
As part of SALON TODAY’s Burning Questions series, Jill Krahn with Salon Professional Education Company offers a strategic key to retaining stylists and their clients.
by Jill Krahn
3 Strategies to Avoid Customer Loss
Client needs look a little different these days. In order to keep their attention, Deb Hunt of Salon Spa Business Solutions walks you through safe salon and engagement strategies.
by Deb Hunt
Innovating Education: News Ideas to Host Training & Connect Students
How are you hosting education? Can students learn online? How do you train staff while also social distancing? Beauty Backbone’s Karla Lopez-Martinez provides solutions to these burning questions.
by Karla Lopez-Martinez
How to Create Financial Stability, Even in Uncertain Times
Don’t wait until the next crisis to get prepared. Despite the sea of unknowns, start building financial success now with these three tips from Qnity’s Tom Kuhn.
by Tom Kuhn