
Presale Builds Retail Success for North Carolina Salon's Holiday Open House
Bella Lago added a presale strategy and Vegas theme to turn its annual event into a huge day of profit.

Bella Lago added a presale strategy and Vegas theme to turn its annual event into a huge day of profit.

According to new data from Book Salon, salon entrepreneurs without digital booking systems are likely losing tens of thousands of dollars annually because of missed bookings.

Top 10 songs to play during any manicure, hair cut, color or press.

Never has it been more important to recognize your team members for their contributions, so SALON TODAY recently asked owners how they celebrated holidays, birthdays and work anniversaries, and they responded with some wonderfully creative ideas.

Learning empathy, flexibility, and how to work with people from different backgrounds and cultures will prepare the students of the barber and beauty to navigate an increasingly multicultural future.

Celebrating its one-year anniversary, this Oakland salon is reinventing the haircare experience for women with deeply textured hair.

By analyzing search data, a research firm names the top 30 beauty trends for the upcoming wedding season.

Four big questions that will help professionals goal-set and achieve what they want.

An expert in intercultural creativity, Genein Letford offers insight as the beauty industry rebuilds from the pandemic.

The company that designs and manufacturers furniture and equipment for the beauty, medical and dental industries celebrates its centennial with a special logo.

In addition to creating more digital services and leaning heavier on retail, Kimble designed a list of services that could get her hesitant clients in and out of the salon quicker. Listen in to this captivating conversation.

When you're dealing with an airborne virus, traditional cleanliness measures may not be enough. Owners discuss the reasons they implemented air cleaning systems.

In a candid video interview with SALON TODAY, owner Adrienne Velazquez shares her own successful pursuit of beauty, and how she surprised her parents by becoming a six-figure stylist and building a business that is approaching seven figures.

Build Your Salon's Phil Jackson believes it doesn't have to be that way. He explains why it tends to happen, and how you can change it.

Salon owners share the stories of their most annoying, crazy and ridiculous clients, including what those experiences have taught their teams. (Client names have been changed to protect the guilty.)

"Nobody was rude to me; everyone was nice, yet silently, I was denied opportunities awarded to anyone younger. Ageism is sneaky and includes biases like younger stylists give the salon a better image, clients prefer younger stylists, and they only do old- fashioned styling."

Before Genein Letford takes the stage at Serious Business 2022, she chatted with SALON TODAY about how owners can help their team members shift their perspectives and open up their creativity.