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Schwarzkopf Unveils New Brand Campaign Featuring Celebrity Hairstylist Chris Appleton

Schwarzkopf is partnering with celebrity hairstylist Chris Appleton as the brand's new global color ambassador to help launch its new campaign, “What Story Will You Tell?”

The bustling entrance of the 2024 Premiere Anaheim Beauty Show held February 4 – 5.

Events

Premiere Anaheim Beauty Show 2024: A Vibrant Convergence of Beauty Innovation

by Gregory Fletcher

The 2nd annual Premiere Anaheim Beauty Show took place February 4-5, 2024, at the Anaheim Convention Center, featuring exhibits from notable names in the nail industry.

Whatley brought three color looks to life at this year's Cosmoprof Miami, featuring a Hollywood Blonde, Manhattan Brunette, and Red Carpet Copper. - Photo: Aram Hovsepian Photography

News

Scruples Celebrity Stylist William Whatley Unveils 2024 Hair Color Looks

by Staff

Scruples celebrity hair stylist William Whatley provides his creative insight into this year's hair color trends for blondes, brunettes, and reds.

"I firmly believe that knowledge is power, and every stylist has the potential to play a crucial role in creating a safe space for their clients." - Patrice Arriaga

Wellness

Unveiling the Angel Cut: A Hair Salon Trend with a Lifesaving Message

by Patrice Arriaga

Patrice Arriaga, a licensed cosmetologist and AAS Beauty and Wellness student at Mesa Community College, has written a blog on the topic of domestic violence and how it impacts stylists, discussing how "The Angel Cut" can be a silent signal and call for help.

Skya Jones, MedSpa Education Manager for Boulevard, shares some Musts that salon owners should tackle before taking on additional locations.

Salon Management

Managing Multiple Locations: How to Keep Thriving (and Stay Sane) as Your Brand Grows

by Skya Jones, MedSpa Education Manager, Boulevard

Scaling operations across multiple locations can be challenging, especially if you’re intent on maintaining a consistent brand experience. Boulevard's Skya Jones outlines four Must Dos for any owner considering branching out.

Awards & Contests

2024 SALON TODAY 200: Compensation and Benefits

by Stacey Soble

In Day 6 of the 2024 SALON TODAY 200, we present the honorees in Compensation and Benefits, including the team from Posh Salon and Boutique in Grand Junction, Colorado.These salons offer rewarding compensation and benefits programs and design transparent career paths that retain talent longer.

Awards & Contests

2024 SALON TODAY 200: Employee Education

by Stacey Soble

It's Day 4 of our 2024 SALON TODAY 200 Alerts, and time to meet the honorees in the category of Employee Education. These owners, including Debra Penzone of PENZONE Salons + Spas in Columbus, Ohio, know that education is a career-long process that helps new team members develop their skills and confidence and seasoned staff continually stretch creatively.

Awards & Contests

2024 SALON TODAY 200: Customer Service

by Stacey Soble

In Day 3 of the 2024 SALON TODAY 200, meet the salons in the category of Customer Service. These honorees, including Eneth and Michell Eubanks, founders of MW Salon in Ovideo, Florida, know that customer service impacts the overall experience, and salons and spas that deliver it with each and every visit boost sales, as well as client loyalty.

Scruples Hair CEO Bahira Shami announced the return of celebrity stylist William Whatley as creative education director. - Photo: German Alexander Photography

News

Celebrity Stylist William Whatley Returns to Scruples Hair

by Staff

Scruples CEO Bahira Shami leveraged Cosmoprof Miami to share news about celebrity stylist William Whatley's return to Scruples as the new creative education director.

Awards & Contests

2024 SALON TODAY 200: Client Retention and Referral

by Stacey Soble

In Day 2 of the 2024 SALON TODAY 200, we celebrate the honorees in the category of Client Retention and Referral, including Rachel and Jason Gribbin, owners of Define Hair & Skin in Ellicott City, Maryland. These owners know a salon's ability to attract new guests fuels its growth, and its ability to get those clients to return again and again dictates its overall success.

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