How-To: Ice Crystal Platinum Blonde Pixie
When it comes to creating and maintaining cool, clean platinum blonde hair color, it’s all about eliminating warmth, producing an even result and keeping hair as damage-free as possible.
Articles
Data Confirms October 17 Begins the Holiday Salon Appointment Rush
While you might be focused on your salon team's Halloween costume contest, your clients are already contemplating booking their Christmas appointments, according to data from Phorest Salon Software. That means now is the time to get your holiday marketing rolling.
by Staff
Set Goals, See Growth
Setting goals and seeing them through is a challenge for most people. In fact, a whole industry of life coaches and business gurus make a living off teaching people how to set goals and take the actions to reach them.
Don't Market to Yourself
It's human nature to see the world through your own perspective, but when you're designing a marketing message, your target market may be very different from yourself. Marketing guru Zane Hagy helps you keep your target market in mind.
by Zane Hagy
A Unique Entry And Exit Plan For Salon Owners
Whip Salon has created a business model that gives entrepreneurs the opportunity to own a salon without having to build it from the ground up.
How to Create Financial Security and Consistency in a Salon
“Study what you have and project your future business based on last year’s data…when you know your slow times, there will be no slow times!”
by Staff
Instagrammable Moments in 5 Easy Steps
Encourage your clients to celebrate their new look by taking a selfie in the salon and promoting it on their social. PR Expert Zane Hagy offers 5 easy steps to get the salon selfie ball rolling.
by Zane Hagy
Beauty Therapists Transform Clients in So Many Ways
With National Mental Illness Awareness Week (October 6-12) upon us, we are thinking about the many ways that licensed beauty pros extend empathy, energy, and healing touch.
by Anne Moratto
Modern Luxury: Does Your Salon Space Have it?
When was the last time you entered a business and felt a sense of bliss and peace the moment you walked in the door? Michele Pelafas, a leading interior designer in the spa and salon industry for more than 20 years, says the modern definition of luxury encompasses much more than furniture and finishes.
Profiles in Leadership: Laura Boton--Rebel Leadership from an Almost Rock Star
As part of a plan to avoid waitressing while pursuing a career in Rock and Roll, Laura Boton enrolled in cosmetology school--a decision that led her down an entirely different and successful career path. Find out what makes this owner of three Chicago salons a strong leader who values freedom, flexibility and fun.
by Stacey Soble
STAMP 2019: Gene Juarez Strategically Rolls Out its Seasonal Collection
Instead of releasing an entire seasonal collection, Gene Juarez roles out one new trend at a time, strategically sharing behind-the-scenes images, fun videos and plenty of information on how each trend was created through multiple communication vehicles.
by Stacey Soble
How to Beat Amazon at the Retail Game
Eurisko's Leon Alexander points out the benefits salons and stylists have when it comes to retail sales, and shows them how to stay strong in an ever increasing e-commerce world.
STAMP 2019: Twiggs Salon Plans Influencer Event to Launch New Retail Line
When Twiggs Salon brought in Color Wow, Owner Shauna Raisch invites in guest artists, the team prepares six models and they plan a special event for local social media influencers.
by Stacey Soble
Profiles in Leadership: Chad Cantu's Critical Attention to Detail
In our new Profiles in Leadership series, SALON TODAY gets up close and personal with the on-the-rise salon owner Chad Cantu, co-owner of Colorado's Chad+Co.
by Staff
STAMP 2019: Whip Salon's Social Media Campaign Drums up New Clients
The salon offers a prize of the BFF Blowout, a service for two, to the guest who gets the most likes for their #GetWhipped pic.
by Stacey Soble
STAMP 2019: Salon Rootz' Wireless Access Point Encourages Guests to Recommend the Salon to Friends
Salon Rootz does grant its clients free Wifi, but It cleverly makes them logon through a Wireless Access Point which has them sign into the salon on Facebook. When they sign on, many leave a nice marketing plug about the salon that the client's social media friends see.
by Stacey Soble
Single Mom Hairdressers Offer Advice for Keeping it Together
"I have a sneaky suspicion your attitude to keep going while juggling a career and a home might be the most valuable lesson. By showing your kids that life challenges will happen and can be faced, you provide lifelong encouragement to overcome their own." Hear from some inspiring single mom hairdressers.