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When EvelineCharles makes a second attempt at launching lash extensions, the salon supports the new service with an entire marketing campaign. Now they're looking at bringing in $72,000 in service sales in the first year. Check out this winning 2019 STAMP idea.
Even as she was falling, she was thinking about protecting her hands. A freak accident has paralyzed her body but not her spirit. Read her inspiring road back to the salon.
In the 4th annual 2 to 10 Emerging Leaders Competition, two teams of young leaders present innovative ideas for recruiting and retaining future talent.
With a soft color palette and rich furnishings, Designer Michele Pelafas helps Stella and Shay Beauty Bar bring a touch of luxury to Westlake, Ohio.
Instagram is emerging as the industry's most powerful platform, and one of the most exciting and successful ways to leverage it for marketing is to invite local influencers to 'takeover' your account for a set period of time. Phorest's Chris Brennan shows you how.
It's never too early to start planning for a busy, profitable holiday season. Follow these strategies for moving into a wonderful 2020.
On November 4th at 11:00 AM PT/2:00 PM ET, Salon Today Editor in Chief Stacey Soble will lead a discussion between two industry experts exploring how salon professionals can run a more efficient salon by cutting back on waste, pricing services appropriately, keeping it simple, and making it easy for teams to charge fairly so that businesses turn a consistent and reliable profit.
See what four talented young hairdressers created when paired with two Intercoiffure members as their mentors. This ultimate mentorship experience culminated in a mainstage presentation at an evening gala.
By opening their hearts and minds, owners are creating cultures that embrace diversity. They're creating safe spaces that welcome transgender clients, building private rooms that protect a religious client's need for modesty, and hiring team members that can speak the languages reflected in their clientele. In turn, they're discovering their judgement-free attitude is a solid business strategy.
Sometimes the best advice is something you already know. Marketing expert Zane Hagy drops in a valuable reminder of the importance of saving and storing your social media passwords.
Donna Means is keenly focused on growing her team at Salon DM3 and giving back to her local community of Athens, Georgia. See how this successful salon owner stays focused, while building a multi-million dollar, fashion-forward company.
In an effort to make a positive environmental change, Phorest Salon Software encourages all salons to take the Salon Paperless Pledge, committing to produce zero paper receipts on October 24.
Spa training can raise employee skills, improve job stability and increase productivity, as well as decrease turnover. For spa owners, training is tax-deductible, which makes October the perfect time to invest in education.
If you’re a solo provider managing your own schedule, you know the drill. Mornings are spent on confirmation calls and trying to fill holes made by last-minute cancellations. Every free moment between clients is about picking up voice mail or answering emails for appointment requests. After your last client, the work goes on, returning more calls, scheduling more appointments. But what if there was a better way?
This Las Vegas salon owner visualized a space that was cozy and inviting. See how she converted a storage area into a full-service salon that welcomes guests from all over the world.
Learn how one salon owner is on track to recover $100k in revenue after implementing Vish.
Nearing 40, she knew this career was what she wanted and nothing was going to get in her way.
