
You Don't Own a Salon. You Own A Business.
In his latest blog, Leon Alexander Ph.D., challenges industry conventional thinking to help owners add more to their bottom lines.
Worldwide Salon Marketing’s FREE online videos reveal how their ‘donefor- you’ direct response marketing templates have helped 3,257 salons double, even triple their bookings and retail sales. Log onto salonhowto.com.
Worldwide Salon Marketing
worldwidesalonmarketing.com
| 250-590-0449 | catherine@worldwidesalonmarketing.com
Owners: Catherine and Rick Hanson
Worldwide Salon Marketing's FREE
online videos reveal how their ‘done-for-
you' direct response marketing templates
have helped 3,257 salons double,
even triple their bookings and retail
sales. Log onto salonhowto.com.
Why we're different: Most so-called
salon marketing ‘experts' feed salon owners
myths and nonsense about typical ‘branding'
style advertising that costs big money with no
measurable results. From Worldwide Salon
Marketing you'll only get ads, fliers, and
other ‘direct response' templates and advice
that gets results instantly.
How we work: Every member of our
‘inner circle' marketing and mentoring
program gets the world-famous Essential
Salon Owner's Marketing Toolkit, complete
with literally hundreds of proven direct-response
ad and marketing templates, in
hard copy and on CD. Plus, one-on-one
coaching every week on the phone, with
support and guidance on how to get the
best results from those templates. Plus,
access to Members Only ‘sealed section'
website, with its constantly-updated
templates, feedback from other member
salons, and access to the forums where
members can help each other out with
questions and answers.
Our advice: "For too long, salon owners
have stumbled around in the dark, with
nobody to turn to for advice on hard-nosed
marketing that's effective, that's efficient, that's
easy to implement, that any salon owner can
understand…and that actually works."
2011 wisdom: "Our minimum ‘benchmark'
for new members of the Inner Circle program
is that they literally double their sales in 2011.
Most do it faster and bigger than that."

In his latest blog, Leon Alexander Ph.D., challenges industry conventional thinking to help owners add more to their bottom lines.

In her latest blog, Amy Pal helps you develop your own clear guidelines around complimentary free employee services.

From managing air traffic on busy days to handling frustrated guests' complaints, your front desk team often serves as the salon's emotional shock absorber. From a customer service lesson from the DMV to a list of strategies for caring for your front line, our experts offer ideas for alleviating stress, celebrating wins, and setting goals.

According to the KIM Report, top-line salon revenue appears steady or slightly up, but that growth is driven primarily by service price increases. Beneath the surface, retail performance and client visit frequency (appointment drift) are under real pressure. In his latest blog, Alain Audet offers strategies for keeping your salon's retail sales strong.

Putting your family to work in the salon offers some real tax benefits, but you have you have to play by the rules of the tax code to claim them. Azarvand Tax Law's Leticia Skrabut, Esq., shows you how.

Discover how to create a true “WOW experience” for every client by first building a culture where your team feels engaged, empowered, and inspired. Drawing on Calvin Stovall’s Iconic Framework, this blog explores how salon, spa, and clinic leaders can strengthen culture, elevate customer experience, and build a business that stands out for the long term.
Sponsored by Phorest Salon Software

The wellness industry is growing fast, and salons and barbershops already are an important part of it. In her first blog, Tracy Rado shares where the wellness dollars are heading, and how salons can grow with this movement.

While salon sales are increasing, owners often feel they're working harder for the same or less profit. Leverage Q2 data from The KIM Report, Alain Audet reveals some of the structural changes that are dampening your growth and why your region and your salon size matters.

Weaknesses in your business are amplified during the Holiday Season. Spark Pro Global's Lucy Randall shows you five things to do now to have the strongest holiday season yet.

In Kati Whitledge's latest blog, she shares how salons have moved away from dress codes and embraced appearance standards. But by removing strict dress codes, some businesses may have unintentionally lowered their appearance standards. Whitledge helps you explain to your team why an appearance standard is important and how to smoothly implement a new appearance policy.

The Small Business Health Care Tax Credit is a non-refundable tax credit for for-profit businesses that provides a financial incentive for eligible employers who offer health insurance coverage to their employees. Leticia Skrabut, Esq., walks you through how to claim that credit.

Developing strong work habits early in one's career supports long-term success in the salon industry. Jesse Linares offers new stylists his top five tips.

Most salon owners have no idea what these numbers are. You can hit record sales and still have a profit problem. The difference comes down to four numbers almost nobody was taught to track.
Sponsored by Strata Salon Systems™

A five-area audit every owner-dependent salon needs to run. You built something that looks successful. Now find out if it can survive without you.
Sponsored by Strata Salon Systems™

Every month you put off fixing the problem, it gets bigger, more expensive, and harder to solve.
Sponsored by Strata Salon Systems™

At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.

Expand your color service menu with the Pinstripe technique. Brooks and Brooks' Marlon Hawkins walks you through the technique.