You Don't Own a Salon. You Own A Business.
In his latest blog, Leon Alexander Ph.D., challenges industry conventional thinking to help owners add more to their bottom lines.
Women's Design Cut
Developed especially for curly girls, this dry cut based on Deachan's revolutionary method allows stylists to sculpt each client's individual look and style.
May 10, 2012
1 min to read
Where it's at: Devachan Salon in New York City and White Plains, New York
Owners: Lorraine Massey and Denis DaSilva
Description: The Deva Cutting technique is Devachan’s revolutionary method for cutting curly hair. We cut the hair dry, in its natural form, curl by curl. Allowing the stylist to sculpt each client’s hair, according to their individual curl, look and style. A curl-care lesson takes you beyond the salon.
Price: $85 to $250 depending on the level of the stylist and the volume of hair
Length of service: 45 minutes to 1½ hours
Who performs it: Qualified junior stylists and senior stylists
Products/tools needed: DevaCurl products and shears, no comb
How it’s marketed: “Clients know we will listen to what they want and respect their hair. Devachan specializes in the cut and care of curly hair.”
Average sold per month: A senior stylist does around 180 hair cuts per month.
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