MENU
SEARCHWhile joyous, the holidays can at times be stressful, making the pampering skincare treatments salons and spas provide especially important. However, the seasonal onslaught of gift shopping and festive gatherings finds clients limited in both ...
Drive holiday retail sales by making skincare products gift-worthy.
While joyous, the holidays can at times be stressful, making the pampering skincare treatments salons and spas provide especially important. However, the seasonal onslaught of gift shopping and festive gatherings finds clients limited in both time and budget.
So, how do skincare professionals and salon owners ensure a holiday bottom line that is merry and bright?According to Control Corrective Skincare Systems Founder and President Ellen, holiday sales should be viewed not as a challenge, but as an opportunity.
“You can find tremendous success during the holiday period by simply making a few small adjustments to ongoing offerings,” said Clark. “It’s all about understanding the needs of your clients and providing services and products that they’ll be excited about.”
Clark offers the following tips for professionals who want to close out the year with impressive profits:
Feature express treatments. Be conscious of clients’ time and budget limitations by offering skincare treatments that are shorter and cheaper, yet just as results-driven as their full-length counterparts. Express treatments shave off time by simply skipping the “spa fluff,” like scalp massage, cold stones and aromatherapy, which benefit the spa experience more than the skincare result. Educate clients about the importance of a monthly facial, especially during cool winter conditions, and offer attainable, lunch-break-feasible options such as Control Corrective’s 10-Minute Cool Down; Clear Skin Assist; Lunch Time Express Peel; 15-Minute Firming Facial; Express Eye Firm; or Rapid Hydrating Mini Facial, all of which can each be completed in just 10 to 30 minutes.
Bring seasonal offerings to the spa menu. Arguably the best part of the holidays is the sensory experience – the sights, the smells, the sounds and the tastes. Build excitement among your clientele by bringing “spice” to your usual skincare menu with special offerings that celebrate the season, such as Control’s “Instant Holiday Glow,” a luminous facial with hints of cinnamon. Tailor treatments to address the seasonal climate, such as winter’s dehydrating conditions, and add simple, special touches that excite the senses. For ease of implementation, Control offers 24-hour online education to assist with product knowledge and training and can even provide colorful seasonal treatment descriptions that can be easily cut and pasted into your existing menu.
Make retail gift-worthy. Take holiday sales full-circle by creating festive and eye-catching product displays that support at-home care purchases. Make sure to educate clients on the importance of skincare “homework” post-treatment, and be able to easily point them in the right retail direction for products that will benefit their skin profile. Display gift-friendly items which offer a sampling of popular products in attractive packaging that will please any recipient.
Control Corrective Skincare Systems products are available through skincare professionals nationwide, or by contacting the company at (866) 290-4290; info@Controlcorrective.com
After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.
The company's Concealed Bead Method is raising the bar for what professional extension education can deliver.
Scott maximized her micro-salon by transitioning from stylist to strategic owner, focusing on recruiting and station-sharing. By prioritizing her ownership role over behind-the-chair work, she grew her team to six stylists within the two-chair, 150-square-foot space before eventually moving to a larger facility.
The former CFO of Perdue Farms and owner of Hardy Seafood, Terry Owens delivers a wealth of wisdom and strategies for entrepreneurs in his new book, "Business is Simple."
After scaling her single-location salon business, SALON TODAY 200 Honoree Amy Pal recently sold her six-location Whip Salon for seven figures. Using the six Ps for maximizing a business's value, she's ready to help her peers do the same.
Buried inside the One Big Beautiful Bill Act are federal solar tax credit changes that deserve your attention now. Two of the credits that matter most to commercial property owners, the Investment Tax Credit and the Production Tax Credit, are still available, but only if you move fast. A third, the Commercial Building Energy Efficiency Deduction, has a hard termination date that is closer than most people realize.
Up to 40% of hair stylists ghost the salon interview stage, leaving owners trapped playing endless phone tag with uncommitted applicants. This data-driven report breaks down why traditional job boards create recruitment friction and reveals the modern messaging strategies high-growth salons use to get pre-qualified talent to actually show up. Learn how to transition from cold calling to high-conversion conversations that protect your time and fill your chairs.
Sponsored by Beautista
Spit fests, hostile threats, and even an overachieving matchmaker--SALON TODAY readers share their craziest client tales and how their team handled these tough situations with professionalism and grace.
Keeping your appointment book full when clients are in vacation mode takes more than a good Instagram post. It takes a plan. The 2026 Summer Marketing Calendar from Meevo gives salon, spa & med spa owners a month-by-month roadmap with sharp themes, key opportunity dates, and campaign ideas specifically designed for the beauty & wellness industry. Here’s to your summer season working as hard as you do!
Sponsored by Millennium Systems International
AI is transforming the beauty and wellness industry, and the future is about empowering people, not replacing them. Discover how Phorest AI helps salons, spas, and med spas across North America respond faster, personalize every visit, and keep human connection at the heart of the client experience.
Sponsored by Phorest
Owner Michaella Blissett-Williams credits her General Manager Gloria Hortua with [salon] 718's year-over-year, double-digit growth and says she's been able to scale the company to eight locations because she can rely on Hortua to manage daily operations.
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
Elyse Rogers is an uplifting presence at The Headroom who makes the team feel heard even in stressful situations. Owner Danielle Cherewyk sings her praises in this installment of Meet the Manager.
Despite a slight and predictable decline in client traffic for Q1, resilient pricing power is driving year-over-year revenue growth in salons. The KIM Report's Alain Audet reviews the data and what it's telling us about the state of professional beauty.
Same-store revenue grew just 2% for the second straight year—and new guest visits declined across every segment of the industry. The 2026 Benchmark Report reveals where growth is actually happening, which verticals are pulling ahead, and what the data says about where your business stands right now.
Sponsored by Zenoti
Hair restoration is entering a new era driven by regenerative science. This paper explores how Exosome technology is transforming treatment outcomes by targeting hair loss at a cellular level. Discover why EXOGROW is leading this shift.
Sponsored by Dermapenworld
A salon brand is much more than a logo. In this thought-provoking blog, Leon Alexander, Ph.D., walks you through the difference. SALON TODAY suggests sharing this article with your team and leading a discussion at your next huddle, asking the team to define your business's brand.
