Marketing is a salon’s way of telling its story in order to attract new clients and encourage existing ones to try different services from the menu. The ways salons leverage marketing to tell those stories is expanding every year, as owners sample newer vehicles like community videos, influencer programs and social media, along with more traditional methods.

Here is the winner of the best Email Newsletter in SALON TODAY's STAMP competition.

Interlocks Salon + Spa
Newburyport, Massachusetts
Owner: Ginny Eramo
Interlocks leveraged an email newsletter to launch its 30th anniversary celebration. Its simplistic design was elevated with textural details, an on-trend color palette, script font and the special 30th anniversary logo created by Amy Pirro, Interlocks graphic designer and social media coordinator. The newsletter launched the salon’s new webpage that featured upcoming events and initiated appointment bookings.

“The 30th anniversary campaign resulted in $6,200 of complimentary services, with $31,000 total campaign-associated sales over 30 days,” Eramo says

This is one of only one of 31 marketing ideas featured in Salon Today's September/October S.T.A.M.P. issue. See the others here. (Coming Soon!)

More about STAMP:

SALON TODAY’s Annual Marketing Program, (STAMP), puts the spotlight on fabulous marketing—ideas that have been tried in the salon environment and proven successful. By entering this competition, these winning marketing teams are willing to share those entrepreneurial ideas with you, to encourage your team to put your own STAMP on it.