Got a Gorgeous New Business? SALONS OF THE YEAR Application Now Open!
The landmark, photo-based interior design competition has opened its application process. We'd love you to hit us with your best shots!
by Stacey Soble
STAMP 2017: Gene Juarez's Multi-Location Campaign
Gene Juarez launches a friendly campaign to welcome new potential clients to the neighborhoods around its 10 locations and picks up a 2017 STAMP award.
by Staff
August 31, 2017
1 min to read
Hi!
Gene Juarez Salons & Spas
Bellevue, Washington
Owner: Evergreen Pacific Partners
With big corporate residents like Microsoft, Starbucks and Amazon, Seattle is a booming market that constantly grows. The Gene Juarez marketing team knew that meant people are constantly moving to the area, providing a steady pool of potential new clients. The team produced 2,200 client welcome kits at the cost of $2,390, and sent them to high-end apartment buildings, new housing complexes and businesses in close proximity to their 10 location.
Wanting to come off approachable, likeable, friendly, and trendy, the welcome letter starts with a clean white envelope with an eye-catching “Hi!” inside a brochure, a signed message from CEO Scott Missad gives recipients a bit of salon history as well as an offer for a discounted service or product purchase at a location near them.
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More Awards & Contests
Got a Gorgeous New Business? SALONS OF THE YEAR Applications now Open!
The landmark, photo-based interior design competition has opened its application process. We'd love you to hit us with your best shots!
by Stacey Soble
Energized and Exceptionally Thoughtful
At night, Dominic Michael Salon keeps the interior lights on, as the illuminated, eye-catching contemporary design serves as a billboard that consistently attracts new guests.
by Stacey Soble
Timeless Sophistication
Built from the ground up, Mane 18’s design strikes a balance between an elevated experience for guests and the functionality and flow necessary for team members to perform at their best.
by Stacey Soble
One Delightful Design Discovery
Andreas Hogue Salon’s recent renovation surprises visitors with the interior’s expansion of space, elevated retail area, and changing views of the restored Chicago prairie.
by Stacey Soble
2026 SALON TODAY 200: Growth Part 2
It's Day 10 of our SALON TODAY 200 reveals, and we've reached the end! Today, we toast the honorees in the second half of growth--the salons, spas, and barbershops that constantly strive to build stronger bottom lines, including Brandy Smith Stephens in Baton Rouge, Louisiana.
by Stacey Soble
2026 SALON TODAY 200: Growth, Part 1
On Day 9 of our 2026 SALON TODAY 200 reveals, a big 'Huzzah' to our first look at the salons, spas and barbershops that fueled their growth by mastering a number of best practices, including the fun team from Lavish Hair Lounge in Albuquerque, New Mexico. (P.S. The second half of Growth comes tomorrow.)
2026 SALON TODAY 200: Salon Culture
A big "Bravo!" to the salons and spas that develop strong cultures that fuel growth while retaining team members, such as Soleil Salon & Spa team in Windham, New Hampshire, who catch up reading last year's 200 issue.
2026 SALON TODAY 200: Customer Service
We tip our hats to the salons and spas that genuinely connect with guests and strive to elevate their service, including Chenica Racine and Ricka O'Bannon, owners of C&R Beauty Bar in Louisville, Kentucky.
2026 SALON TODAY 200: Employee Education
Hats off to the 2026 SALON TODAY 200 honorees who make education a priority for employees at every level, including Eric Fisher Salon, which hosted Educator Oscar Bond for a cutting class in Wichita, Kansas.
2026 SALON TODAY 200: Technology and Client Retention and Referral
Today, we have two 2026 SALON TODAY 200 categories as we hail the salons that find creative ways to build client loyalty and the ones that constantly explore and embrace new technology to further their businesses, including the social-savvy team from Verde Salon Group in Winnipeg, Manitoba.
2026 SALON TODAY 200: Environmental Sustainability and Retail & Merchandising
For today's SALON TODAY 200 announcements, we toast the honorees who prioritize the environment in their business decisions and those who take retail to the next level, including the excited team from Pure Salon Spa in Louisville, Kentucky.
2026 SALON TODAY 200: Philanthropy
Cheers to the SALON TODAY 200 honorees who give their time, talent and fundraising efforts to their communities, including Eli Mancha and the team from Bang! Salon, whose cut-a-thon has collected more than 1,200 coats that have been donated to Chicago's unhoused.
by Stacey Soble
2026 SALON TODAY 200: Business Builders
It's Day 1 of our 2026 SALON TODAY 200 announcements, and today, we raise our glasses for the honorees in the Business Builders category. These salons, including Elan Hair Studio in Spring Lake, New Jersey, took strategic risks that paid off in revenue-generating success.
by Stacey Soble
2026 SALON TODAY 200: Compensation and Benefits
It's time to celebrate the 2026 SALON TODAY 200 honorees who design rewarding career paths and seek out enriching benefits to keep their team members healthy, happy and growing, including the team from Pinup Studio in Raleigh, North Carolina, who always enjoy a good pajama party.
A Space to Ground Down and Level Up
With a training salon, treatment rooms, education and collaboration spaces, a podcast studio and a yoga studio, BASE ONE is the foundation for the future growth of PENZONE Salons+Spas, as well as the company's gift to their community and the industry. Peruse the image gallery or take the personalized video tour led by Debra Penzone to see this exceptional space.
by Stacey Soble
SALON TODAY 200 Announcements Coming Soon!
As our judges read those last essays and create their list of honorees in each category, we're planning to start announce the 2026 SALON TODAY 200 starting February 25.
by Stacey Soble