MENU
SEARCHLast year’s ABS Business Forum led salon and spa owners into a deep understanding of the beauty client’s mind. The journey continues Sunday, March 13, with “Smart Thinking-Straight Talk, A Salon and Spa Owner Dialog.” Presented by America’s Beauty Show and P&G Salon Professional, and powered by multi-media partner SALON TODAY, the forum includes three separate sessions to share information and ideas on how to get back your clients, grow your business, gain more of clients’ beauty dollars and retain new clients.
At last year's Salon Owner Forum at ABS, Reuben Carranza, CEO of P&G Salon Professional, led attendees on an exploration of the client's mind. This year's forum promises to drill deeper by exploring different client segments.
Listen as P&G Salon Professional CEO Reuben Carranza discusses the importance of leadership >
Listen as P&G Salon Professional's John Moroney details the plans for the "Smart Thinking, Straight Talk" forum at America's Beauty Show >
Last year's ABS Business Forum led salon and spa owners into a deep understanding of the beauty client's mind. The journey continues Sunday, March 13, with "Smart Thinking-Straight Talk, A Salon and Spa Owner Dialog." Presented by America's Beauty Show and P&G Salon Professional, and powered by multi-media partner SALON TODAY, the forum includes three separate sessions to share information and ideas on how to get back your clients, grow your business, gain more of clients' beauty dollars and retain new clients.
Part 1-Consumer Segmentation: Successful salon owners, consumer-shopping experts and beauty editors explore the spending habits of today's clients. Reuben Carranza, CEO of P&G Salon Professional, kicks off the forum by explaining why it's important to segment your clients, then Mark Komanecky, P&G shopper based design manager, delves into P&G's vast consumer research to expose salon client segments and shopper-based design. An incredible "Salon Owner and Consumer Beauty Editor Panel" shares insights on each client segment. On tap for this panel are owners Janine Jarman of Hairroin Salon, Hollywood, CA; Marcy Cona of MC Hair Consultants in Cuyahoga Falls, OH; Larry Silvestri of Mario Tricoci Salons and Spas and Ginger Boyle of Planet Salon, Beverly Hills, CA; as well as beauty editors from magazines such as Allure, Self and Marie Claire and TCW (Today's Chicago Woman). The morning's session will be moderated by John Moroney, vice president of business development for P&G Salon Professional.
Part 2-Learning Lunch: The lunch session allows attendees to network with peers and share their own client insights and what they've done to bring back.
Part 3-Salon Owner as Sustainable Leader: The afternoon session exposes salon owners and managers to the day in/day out strategies of being a leader and demonstrating some guiding principles required to sustain those behaviors. Neil Ducoff, founder and CEO of Strategies, will talk to owners about "No-Compromise Leadership" and Jim Lafferty, a former P&G manager and current managing director of Nigerian Bottle Company, will pass on his rules of "Work/Life Balance for Leaders."
The event is a must for every salon owner looking to grow business in 2011. CLICK HERE for more information, including how to purchase tickets, which include four continuing education units and a one-year membership in Cosmetologists Chicago.
After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.
The company's Concealed Bead Method is raising the bar for what professional extension education can deliver.
Scott maximized her micro-salon by transitioning from stylist to strategic owner, focusing on recruiting and station-sharing. By prioritizing her ownership role over behind-the-chair work, she grew her team to six stylists within the two-chair, 150-square-foot space before eventually moving to a larger facility.
The former CFO of Perdue Farms and owner of Hardy Seafood, Terry Owens delivers a wealth of wisdom and strategies for entrepreneurs in his new book, "Business is Simple."
After scaling her single-location salon business, SALON TODAY 200 Honoree Amy Pal recently sold her six-location Whip Salon for seven figures. Using the six Ps for maximizing a business's value, she's ready to help her peers do the same.
Buried inside the One Big Beautiful Bill Act are federal solar tax credit changes that deserve your attention now. Two of the credits that matter most to commercial property owners, the Investment Tax Credit and the Production Tax Credit, are still available, but only if you move fast. A third, the Commercial Building Energy Efficiency Deduction, has a hard termination date that is closer than most people realize.
Up to 40% of hair stylists ghost the salon interview stage, leaving owners trapped playing endless phone tag with uncommitted applicants. This data-driven report breaks down why traditional job boards create recruitment friction and reveals the modern messaging strategies high-growth salons use to get pre-qualified talent to actually show up. Learn how to transition from cold calling to high-conversion conversations that protect your time and fill your chairs.
Sponsored by Beautista
Spit fests, hostile threats, and even an overachieving matchmaker--SALON TODAY readers share their craziest client tales and how their team handled these tough situations with professionalism and grace.
Keeping your appointment book full when clients are in vacation mode takes more than a good Instagram post. It takes a plan. The 2026 Summer Marketing Calendar from Meevo gives salon, spa & med spa owners a month-by-month roadmap with sharp themes, key opportunity dates, and campaign ideas specifically designed for the beauty & wellness industry. Here’s to your summer season working as hard as you do!
Sponsored by Millennium Systems International
AI is transforming the beauty and wellness industry, and the future is about empowering people, not replacing them. Discover how Phorest AI helps salons, spas, and med spas across North America respond faster, personalize every visit, and keep human connection at the heart of the client experience.
Sponsored by Phorest
Owner Michaella Blissett-Williams credits her General Manager Gloria Hortua with [salon] 718's year-over-year, double-digit growth and says she's been able to scale the company to eight locations because she can rely on Hortua to manage daily operations.
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
Elyse Rogers is an uplifting presence at The Headroom who makes the team feel heard even in stressful situations. Owner Danielle Cherewyk sings her praises in this installment of Meet the Manager.
Despite a slight and predictable decline in client traffic for Q1, resilient pricing power is driving year-over-year revenue growth in salons. The KIM Report's Alain Audet reviews the data and what it's telling us about the state of professional beauty.
Same-store revenue grew just 2% for the second straight year—and new guest visits declined across every segment of the industry. The 2026 Benchmark Report reveals where growth is actually happening, which verticals are pulling ahead, and what the data says about where your business stands right now.
Sponsored by Zenoti
Hair restoration is entering a new era driven by regenerative science. This paper explores how Exosome technology is transforming treatment outcomes by targeting hair loss at a cellular level. Discover why EXOGROW is leading this shift.
Sponsored by Dermapenworld
A salon brand is much more than a logo. In this thought-provoking blog, Leon Alexander, Ph.D., walks you through the difference. SALON TODAY suggests sharing this article with your team and leading a discussion at your next huddle, asking the team to define your business's brand.
