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SEARCHLast year’s ABS Business Forum led salon and spa owners into a deep understanding of the beauty client’s mind. The journey continues Sunday, March 13, with “Smart Thinking-Straight Talk, A Salon and Spa Owner Dialog.” Presented by America’s Beauty Show and P&G Salon Professional, and powered by multi-media partner SALON TODAY, the forum includes three separate sessions to share information and ideas on how to get back your clients, grow your business, gain more of clients’ beauty dollars and retain new clients.
At last year's Salon Owner Forum at ABS, Reuben Carranza, CEO of P&G Salon Professional, led attendees on an exploration of the client's mind. This year's forum promises to drill deeper by exploring different client segments.
Listen as P&G Salon Professional CEO Reuben Carranza discusses the importance of leadership >
Listen as P&G Salon Professional's John Moroney details the plans for the "Smart Thinking, Straight Talk" forum at America's Beauty Show >
Last year's ABS Business Forum led salon and spa owners into a deep understanding of the beauty client's mind. The journey continues Sunday, March 13, with "Smart Thinking-Straight Talk, A Salon and Spa Owner Dialog." Presented by America's Beauty Show and P&G Salon Professional, and powered by multi-media partner SALON TODAY, the forum includes three separate sessions to share information and ideas on how to get back your clients, grow your business, gain more of clients' beauty dollars and retain new clients.
Part 1-Consumer Segmentation: Successful salon owners, consumer-shopping experts and beauty editors explore the spending habits of today's clients. Reuben Carranza, CEO of P&G Salon Professional, kicks off the forum by explaining why it's important to segment your clients, then Mark Komanecky, P&G shopper based design manager, delves into P&G's vast consumer research to expose salon client segments and shopper-based design. An incredible "Salon Owner and Consumer Beauty Editor Panel" shares insights on each client segment. On tap for this panel are owners Janine Jarman of Hairroin Salon, Hollywood, CA; Marcy Cona of MC Hair Consultants in Cuyahoga Falls, OH; Larry Silvestri of Mario Tricoci Salons and Spas and Ginger Boyle of Planet Salon, Beverly Hills, CA; as well as beauty editors from magazines such as Allure, Self and Marie Claire and TCW (Today's Chicago Woman). The morning's session will be moderated by John Moroney, vice president of business development for P&G Salon Professional.
Part 2-Learning Lunch: The lunch session allows attendees to network with peers and share their own client insights and what they've done to bring back.
Part 3-Salon Owner as Sustainable Leader: The afternoon session exposes salon owners and managers to the day in/day out strategies of being a leader and demonstrating some guiding principles required to sustain those behaviors. Neil Ducoff, founder and CEO of Strategies, will talk to owners about "No-Compromise Leadership" and Jim Lafferty, a former P&G manager and current managing director of Nigerian Bottle Company, will pass on his rules of "Work/Life Balance for Leaders."
The event is a must for every salon owner looking to grow business in 2011. CLICK HERE for more information, including how to purchase tickets, which include four continuing education units and a one-year membership in Cosmetologists Chicago.
All beauty professionals should know how to identify when a client may need some health guidance. Tracy Rado discusses some common questions that clients ask in the chair, how to advise them, and when to refer them to a specialist.
In his latest blog, Leon Alexander Ph.D., challenges industry conventional thinking to help owners add more to their bottom lines.
In her latest blog, Amy Pal helps you develop your own clear guidelines around complimentary free employee services.
From managing air traffic on busy days to handling frustrated guests' complaints, your front desk team often serves as the salon's emotional shock absorber. From a customer service lesson from the DMV to a list of strategies for caring for your front line, our experts offer ideas for alleviating stress, celebrating wins, and setting goals.
According to the KIM Report, top-line salon revenue appears steady or slightly up, but that growth is driven primarily by service price increases. Beneath the surface, retail performance and client visit frequency (appointment drift) are under real pressure. In his latest blog, Alain Audet offers strategies for keeping your salon's retail sales strong.
Putting your family to work in the salon offers some real tax benefits, but you have you have to play by the rules of the tax code to claim them. Azarvand Tax Law's Leticia Skrabut, Esq., shows you how.
Discover how to create a true “WOW experience” for every client by first building a culture where your team feels engaged, empowered, and inspired. Drawing on Calvin Stovall’s Iconic Framework, this blog explores how salon, spa, and clinic leaders can strengthen culture, elevate customer experience, and build a business that stands out for the long term.
Sponsored by Phorest Salon Software
The wellness industry is growing fast, and salons and barbershops already are an important part of it. In her first blog, Tracy Rado shares where the wellness dollars are heading, and how salons can grow with this movement.
While salon sales are increasing, owners often feel they're working harder for the same or less profit. Leverage Q2 data from The KIM Report, Alain Audet reveals some of the structural changes that are dampening your growth and why your region and your salon size matters.
Weaknesses in your business are amplified during the Holiday Season. Spark Pro Global's Lucy Randall shows you five things to do now to have the strongest holiday season yet.
In Kati Whitledge's latest blog, she shares how salons have moved away from dress codes and embraced appearance standards. But by removing strict dress codes, some businesses may have unintentionally lowered their appearance standards. Whitledge helps you explain to your team why an appearance standard is important and how to smoothly implement a new appearance policy.
The Small Business Health Care Tax Credit is a non-refundable tax credit for for-profit businesses that provides a financial incentive for eligible employers who offer health insurance coverage to their employees. Leticia Skrabut, Esq., walks you through how to claim that credit.
Developing strong work habits early in one's career supports long-term success in the salon industry. Jesse Linares offers new stylists his top five tips.
Most salon owners have no idea what these numbers are. You can hit record sales and still have a profit problem. The difference comes down to four numbers almost nobody was taught to track.
Sponsored by Strata Salon Systems™
A five-area audit every owner-dependent salon needs to run. You built something that looks successful. Now find out if it can survive without you.
Sponsored by Strata Salon Systems™
Every month you put off fixing the problem, it gets bigger, more expensive, and harder to solve.
Sponsored by Strata Salon Systems™
At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.
