A Partner in Business and in Life
At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.
by Stacey Soble
Persuade and Influence at ISBN
IF YOU DREAM OF GROWING your salon business in the months and years ahead, then the annual conference of the International SalonSpa Business Network is a can’t miss event. Held at Ritz-Carlton in Amelia Island, FL, May 15-17, the event offers stimulating keynote speakers and panel sessions, invigorating breakout sessions and some of the most powerful networking in the professional beauty industry.
by Staff
July 11, 20112 min to read
Sally Hogshead
IF YOU DREAM OF
GROWING your
salon business in the
months and years
ahead, then the annual
conference of
the International
SalonSpa Business
Network is a can't
miss event. Held
at Ritz-Carlton in
Amelia Island, FL,
May 15-17, the event offers stimulating
keynote speakers and panel sessions, invigorating
breakout sessions and some of
the most powerful networking in the professional
beauty industry.
This year, author, speaker and internationally
recognized marketing expert Sally
Hogshead draws on in-depth consumer
behavior research to teach attendees how
to persuade and influence clients through
fascination, thereby increasing client loyalty
and improving profitability. Hogshead
continues to share her expertise through an
interactive breakout session on creating effective
social media messages.
Also from the mainstage, two panel discussions
promise to engage participants. The
"State of the Industry" panel, sponsored by
MODERN SALON Media, focuses on identifying
money-making trends in products
and services in the salon and spa industries,
while the "State-Level Activism" panel reviews
current legislative issues impacting
beauty-based businesses and will show attendees
how to get involved.
In addition to Hogshead, breakout sessions
include Kristi Valenzuela of Crystal
Focus Salon Coaching, who'll reveal
the profit-generating potential of the front
desk, and consultants Tom Kuhn and Scott
Schneiderman, who together unveil the
results of their 2 to 10 Project, a comprehensive
study that unearthed the financial
benchmarks and best practices for salons
and spas with between two and 10 locations.
In addition, ISBN will present the
Lifetime Achievement Award to Charles
Penzone, owner and founder of the multiple
award-winning Charles Penzone
Salons based in Columbus, Ohio. Penzone
launched his first salon in 1969 with two
employees and a $500 bank loan, growing
it to its current six-salon enterprise serving
500,000 guests a year, as well as a product
distributorship, a consulting company and
a real-estate management company.
For more conference information and to
register, visit salonspanetwork.org.
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