MENU
SEARCHWe asked three industry experts, "What should salon owners stay on top of to keep their decor fresh, and how often should salons plan for a major renovation?"
Maintaining Appearances
Image is everything. That doesn't just apply to the finished looks that walk out your door but also the impression your salon interior makes when the clients walk in. To find out how to maintain appearances, SALON TODAY asked, "What should salon owners stay on top of to keep their décor fresh, and how often should salons plan for a major renovation?"
Paola Hinton
Owner
Five Senses Spa and Salon
Peoria, Illinois
“In our industry, visual appeal is the core part of our business. People come to us because we offer ways for them to look and feel good.
"Guests are drawn to service providers that look professional, have tidy hair and are able to suggest the appropriate services based on the guest’s wants and needs. The same can be said about our facilities. The environment where we showcase our skills influences the guest’s choice of where they want to frequent.
“Similar to keeping up with the styles and trends offered to our guests, the industry needs to keep their facilities up to date. This is everything from keeping up with the latest tools that allow staff to achieve better outcomes for guests, to changing décor or throwing a fresh coat of paint on the walls. It is important to care for your facility in the same way we suggest for our guests to care for their hair, nails and body.
“Major renovations are great indicators of growth and commitment, and can provide success when done correctly. Larger projects show commitment to the guests, staff and the community. As with any major decision, large undertakings must consider affordability and the return on investment.
"Owners must understand three things before moving forward with a major renovation/expansion:
1. What the business has to lose by not moving forward.
2. The logistics and impact on the business while in the process of a renovation.
3. What new expenses/processes/logistics are associated with the project after completion, and what new revenue numbers must be achieved to support the renovation.”
Renee Shakour
President
Interiors by R.G. Shakour
Westbrough, Massachusetts
“Refresh paint and wall treatments yearly, as these areas are the first to show wear in the salon. Following color trends will subliminally let your clients know you are on top of fashion and changing styles.
"Reception and retail zones should be refocused every 3-6 months. Redirecting customers to a new display, new style photos, highlights of new salon services and customer testimonials will peak interest with returning clients.
"Replacing or upgrading existing lighting fixtures with the latest technology will not only reduce your energy costs but can make a world of difference with clients seeing the true color of their hair. Full-spectrum lighting, which is similar to the natural sun, will bring out the depth and beauty of the style that artists have created.
"You wouldn’t promote hairstyles that are dated, so don’t promote a salon that is dated. Your salon interior should undergo a major renovation every 5-7 years. Be proactive about replacing your furniture; if you wait until it is broken down, it's too late."
Dr. Leon Alexander
President
Eurisko Design
“We are about to embark on a monumental shift in the evolution of the consumer. Technology has and will change the way consumers buy and experience services. The question is, what impact will this have on our industry? Are we prepared and ready to compete with serious retailers, service providers and marketers from outside the industry?
“Salons need to review their image every five years in order to seduce the consumer and create a buying environment that will maximize the potential of their business.”
All beauty professionals should know how to identify when a client may need some health guidance. Tracy Rado discusses some common questions that clients ask in the chair, how to advise them, and when to refer them to a specialist.
In his latest blog, Leon Alexander Ph.D., challenges industry conventional thinking to help owners add more to their bottom lines.
In her latest blog, Amy Pal helps you develop your own clear guidelines around complimentary free employee services.
From managing air traffic on busy days to handling frustrated guests' complaints, your front desk team often serves as the salon's emotional shock absorber. From a customer service lesson from the DMV to a list of strategies for caring for your front line, our experts offer ideas for alleviating stress, celebrating wins, and setting goals.
According to the KIM Report, top-line salon revenue appears steady or slightly up, but that growth is driven primarily by service price increases. Beneath the surface, retail performance and client visit frequency (appointment drift) are under real pressure. In his latest blog, Alain Audet offers strategies for keeping your salon's retail sales strong.
Putting your family to work in the salon offers some real tax benefits, but you have you have to play by the rules of the tax code to claim them. Azarvand Tax Law's Leticia Skrabut, Esq., shows you how.
Discover how to create a true “WOW experience” for every client by first building a culture where your team feels engaged, empowered, and inspired. Drawing on Calvin Stovall’s Iconic Framework, this blog explores how salon, spa, and clinic leaders can strengthen culture, elevate customer experience, and build a business that stands out for the long term.
Sponsored by Phorest Salon Software
The wellness industry is growing fast, and salons and barbershops already are an important part of it. In her first blog, Tracy Rado shares where the wellness dollars are heading, and how salons can grow with this movement.
While salon sales are increasing, owners often feel they're working harder for the same or less profit. Leverage Q2 data from The KIM Report, Alain Audet reveals some of the structural changes that are dampening your growth and why your region and your salon size matters.
Weaknesses in your business are amplified during the Holiday Season. Spark Pro Global's Lucy Randall shows you five things to do now to have the strongest holiday season yet.
In Kati Whitledge's latest blog, she shares how salons have moved away from dress codes and embraced appearance standards. But by removing strict dress codes, some businesses may have unintentionally lowered their appearance standards. Whitledge helps you explain to your team why an appearance standard is important and how to smoothly implement a new appearance policy.
The Small Business Health Care Tax Credit is a non-refundable tax credit for for-profit businesses that provides a financial incentive for eligible employers who offer health insurance coverage to their employees. Leticia Skrabut, Esq., walks you through how to claim that credit.
Developing strong work habits early in one's career supports long-term success in the salon industry. Jesse Linares offers new stylists his top five tips.
Most salon owners have no idea what these numbers are. You can hit record sales and still have a profit problem. The difference comes down to four numbers almost nobody was taught to track.
Sponsored by Strata Salon Systems™
A five-area audit every owner-dependent salon needs to run. You built something that looks successful. Now find out if it can survive without you.
Sponsored by Strata Salon Systems™
Every month you put off fixing the problem, it gets bigger, more expensive, and harder to solve.
Sponsored by Strata Salon Systems™
At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.
