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SEARCHA conversation with Kathy Tomczyk of the Experience Salon and Spa.
My receptionist and my shampoo staff. The first person a guest comes in contact with is very important-my receptionist must do everything necessary to accommodate the client. The shampoo technician leads the client from reception to the shampoo area. Her knowledge of products and soothing manner toward the client makes my job easier when the client gets to my chair.
The best decor investment I made … Is the built-in fireplace in our reception area. On cold days, it is everyone's favorite place to relax while waiting for their services. Our coffee bar is probably the second favorite place among our clientele; it's where we gather for our "girls night out" and bridal parties.
Our best customer service technique is … Our consultations. Everyone is beautiful in his or her own way. Our job is to enhance this beauty with our expertise and knowledge. If they look good, I look good.
When I'm stressed out I … Concentrate on what I can do to make changes in the salon. Making changes gives everyone a new attitude and a new perspective about the salon.
A major challenge I've faced in my career is … Opening my own salon. After being behind the chair for 30 years, I now have to think about the business aspects of the salon. I enjoy working with people and making them look and feel special-but now I have the added challenge of keeping my staff happy as well as the clients.
The last charitable event we hosted was … A "Pink Week," for National Breast Cancer Awareness Month. Each day we had a promotion to raise money for breast cancer. We also just completed a community service project with the local library; we talked to pre-teens about self-image and how important it is to be healthy and smart about your look. We will be returning to do another program for "Health Week."
The most effective technique we use to sell retail … Is to supply our salon with professional products that can be purchased at salons only. Clients are educated during the service on how to use the products for the best results. We make sure that every client leaves with the products we use; otherwise their results won't be the same at home.
I love what I do because … I love to make people look and feel their best. It is important to me to give them a look that they can maintain themselves.
All beauty professionals should know how to identify when a client may need some health guidance. Tracy Rado discusses some common questions that clients ask in the chair, how to advise them, and when to refer them to a specialist.
In his latest blog, Leon Alexander Ph.D., challenges industry conventional thinking to help owners add more to their bottom lines.
In her latest blog, Amy Pal helps you develop your own clear guidelines around complimentary free employee services.
From managing air traffic on busy days to handling frustrated guests' complaints, your front desk team often serves as the salon's emotional shock absorber. From a customer service lesson from the DMV to a list of strategies for caring for your front line, our experts offer ideas for alleviating stress, celebrating wins, and setting goals.
According to the KIM Report, top-line salon revenue appears steady or slightly up, but that growth is driven primarily by service price increases. Beneath the surface, retail performance and client visit frequency (appointment drift) are under real pressure. In his latest blog, Alain Audet offers strategies for keeping your salon's retail sales strong.
Putting your family to work in the salon offers some real tax benefits, but you have you have to play by the rules of the tax code to claim them. Azarvand Tax Law's Leticia Skrabut, Esq., shows you how.
Discover how to create a true “WOW experience” for every client by first building a culture where your team feels engaged, empowered, and inspired. Drawing on Calvin Stovall’s Iconic Framework, this blog explores how salon, spa, and clinic leaders can strengthen culture, elevate customer experience, and build a business that stands out for the long term.
Sponsored by Phorest Salon Software
The wellness industry is growing fast, and salons and barbershops already are an important part of it. In her first blog, Tracy Rado shares where the wellness dollars are heading, and how salons can grow with this movement.
While salon sales are increasing, owners often feel they're working harder for the same or less profit. Leverage Q2 data from The KIM Report, Alain Audet reveals some of the structural changes that are dampening your growth and why your region and your salon size matters.
Weaknesses in your business are amplified during the Holiday Season. Spark Pro Global's Lucy Randall shows you five things to do now to have the strongest holiday season yet.
In Kati Whitledge's latest blog, she shares how salons have moved away from dress codes and embraced appearance standards. But by removing strict dress codes, some businesses may have unintentionally lowered their appearance standards. Whitledge helps you explain to your team why an appearance standard is important and how to smoothly implement a new appearance policy.
The Small Business Health Care Tax Credit is a non-refundable tax credit for for-profit businesses that provides a financial incentive for eligible employers who offer health insurance coverage to their employees. Leticia Skrabut, Esq., walks you through how to claim that credit.
Developing strong work habits early in one's career supports long-term success in the salon industry. Jesse Linares offers new stylists his top five tips.
Most salon owners have no idea what these numbers are. You can hit record sales and still have a profit problem. The difference comes down to four numbers almost nobody was taught to track.
Sponsored by Strata Salon Systems™
A five-area audit every owner-dependent salon needs to run. You built something that looks successful. Now find out if it can survive without you.
Sponsored by Strata Salon Systems™
Every month you put off fixing the problem, it gets bigger, more expensive, and harder to solve.
Sponsored by Strata Salon Systems™
At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.
