
A Partner in Business and in Life
At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.
When you’re the owner of your own business, there’s a challenge around every corner and it’s your responsibility to search for the solution. SALON TODAY wondered what’s top-of-mind for today’s salon and spa owners, so we asked: What’s the biggest challenge your salon currently faces?

When you’re the owner of your own business, there’s a challenge around every corner and it’s your responsibility to search for the solution. SALON TODAY wondered what’s top-of-mind for today’s salon and spa owners, so we asked:
What’s the biggest challenge your salon currently faces?
“Staffing. We have slipped a bit on our school presentations and it shows right now. We are getting back in the swing with more schools to keep our chairs full!”
—Sam Johnston
ABQ Hair Studio Albuquerque, NM
“Business has been slower and clients want fewer services or are spacing them further apart. Clients are apologetic about this and want to see us ‘when times are better.’ We have lost some clients to cut-rate salons, but they often come back dissatisfied with the lack of pampered quality that we offer. When they come back they are especially appreciative.”
—Mary Park-Smith
Scissors, Gainesville, FL
“We are a high-end, boutique salon in the suburbs of Dallas. The challenge we face is the large number of businesses that discount their services. It has created a demographic of clients who look for places that offer the deepest discount, regardless of quality. We are standing strong with our ‘no discount’ policy and continue to provide outstanding service and education to our clientele.”
—Lori Bhargava
209 Downtown Salon and Spa, McKinney, TX
“I am going to be out on maternity leave and my lead stylist is moving out-of-state at the same time—Scary! I’m not sure how I’ll overcome it, I’m having a hard time finding a stylist to help hold it down while I’m on leave!”
—Karen Kufahl
Vivid, Milwaukee, WI
“As the economy recovers and our staff becomes more senior, we see an increase in our payroll costs. Our biggest concern is keeping payroll costs in check. Cost versus worth is always a challenge! Obviously, as an owner, I ‘d like to see an increase in my salary for the amount of work that is expected from me as an owner and a working stylist, but the health of the company comes first.”
—Ian Marc
Imagine Salon and Spa
Bedford, Nova Scotia
“Facebook and social media has been the best marketing for us, however we must stay ahead of the tend and find out what’s next. Our challenge is to recognize and decipher early what the next trend will be.”
—April Lyn Graffeo
Indra Salon and City Spa, Andover, MA
“I think consumers are making more educated choices about where to have their salon services performed. They have less money to spend, so they want to make sure their dollars are spent in the best way possible. They are utilizing online resources, as well as print media, to help them make decisions,. I am adding more behind-the-scenes employees (in-house marketing and pr, as well as a graphic and web department) to keep my salon in front of the consumer.”
—Jenna Rabideau
Halo Salon and Color Lab, Fort Worth, TX
“Consistency, having every department follow five-star quality with every client, every day!”
—Angela Guido
Daryl Christopher Wellness Salon and Spa Waltham, MA

At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.

Expand your color service menu with the Pinstripe technique. Brooks and Brooks' Marlon Hawkins walks you through the technique.
The strongest salons, spas, and med spas know which numbers tell the real story of their business. In this practical guide, Phorest breaks down the five essential KPIs every business should track to improve retention, boost revenue, and make smarter decisions with confidence.
Sponsored by Phorest

At Bella Style Salon in Slidell, Louisiana, Director of Operations Angela Meyer tackles inventory, team management, and guest relations. Read all about her in our latest Meet the Manager.

Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.

Planning is in full swing for the most anticipated events and promotions for the 2026 holidays. As owners share their favorite ways to celebrate, they prove that a carefully planned event can also build culture, increase client loyalty, boost sales, and set a business up for a successful 2027.

When things run amok at Mane Attraction Salon, Owners Chris and Jenny Knudsen say General Manager Sami Hernandez is their go-to resource and ultimate sounding board. Meet Sami in this installment of Meet the Manager.

Pagoda, a new AI-native operating system for scheduling, payments, patient records, marketing, and client communications, launches at Skinovatio Medical Spa in Arlington Heights, Illinois.

At a panel discussion hosted by L’Oréal Professionnel in Paris in early July, French Philosopher Sophie Galabru explored the cultural shift where women are increasingly choosing natural, personalized color results over traditional grey coverage. In an exclusive interview with SALON TODAY, Galabru and L’Oréal Professionnel Colorist Pierrick Beringer discuss this shift and how salons and colorists respond.

At Salon Blonde, Director of Operations treats the staff as the salon's most important guests, while her wonderful 'nerdy' side, loves data, systems, and numbers. Find out how she makes Salon Blonde tick.

In an exclusive interview with SALON TODAY, Salon Owner Salvatore Minardi reflects on his past 18 months as Intercoiffure America Canada's World Talent Exchange Ambassador and how his experiences will help encourage cultural and artistic exchange and support greater engagement between ICA and the global organization Intercoiffure Mondial.

Everything you need to know about client retention as a salon owner.

Owner Shelby Bills says her general manager, Sydney Osborne, reminds her of the power of leading with heart. Find out how Osborne became a great leader in our lastest installment of Meet the Manager.

In her latest blog, Kati Whitledge identifies the five stages salon owners go through when a team member leaves the salon unethically, offering advice for each stage.

The beauty and wellness businesses pulling ahead aren’t just working harder—they’re using AI to capture demand, personalize pricing, and convert more of every guest interaction into revenue. Here’s what the benchmark data reveals about the growing gap between AI adopters and everyone else.
Sponsored by Zenoti
Stop chasing recruitment ghosts on generic job boards and start curating an elite team. Discover the framework that top-tier salons use to bypass phone tag, automate visual portfolio vetting, and attract high-earning, culture-first beauty professionals directly through real-time messaging. Turn your recruitment process into an exclusive brand invitation that keeps your highest-ticket chairs permanently filled.
Sponsored by Beautista
Your calendar looks full, but is all of that demand actually converting to revenue? From phantom rebookings to underpriced peak hours, the 2026 Benchmark Report exposes five revenue leaks that most beauty and wellness businesses don’t even know they have.
Sponsored by Zenoti