Restore resilience and elasticity to weak, breakage-prone hair with the new, fast-acting Oribe Hair Alchemy Strengthening Masque.

Transform your client’s hair this winter with the new Hair Alchemy Strengthening Masque from Oribe. Designed to target even the most fragile hair types, the new masque delivers instant softness, shine and resilience.

“I have a client with naturally weak and fragile hair,” reveals Stacey Ciceron, Oribe Global Ambassador.

“She can barely do anything to it, style or brush, without experiencing breakage. She felt like she couldn’t enjoy her hair like other people with ‘normal’ hair. But after applying the Hair Alchemy Strengthening Masque, we immediately noticed improvement in manageability and a drastic reduction in breakage. When detangling the hair after applying the masque, we noticed little to no hair in the brush. What a win!”

What make this masque so special? It’s all about the ingredients. According to Ciceron, the Hair Alchemy Strengthening Masque is a natural apothecary, blending ancient superfoods with phyto-technology to renew strands. It contains moisturizing shea butter and yacón root to quench and nourish weak hair, plus a Curative Blend of chia seed, plant-based protein and bio-fermented bamboo leaf to penetrate the hair cortex and form a protective scaffold around each strand.

Clinical claims show a 3x reduction in hair breakage after just one use, which is a key selling point for Ciceron, who cares for many clients in the natural hair community. “For these clients, the focus is on building the tensile strength and elasticity that we need to retain length,” she explains. “Often times, it’s the only indication that you’re doing the ‘right thing’ with your hair care routine. Most often our clients tend to lose length from the ends due to breakage. The ends of the hair are typically older, dryer and fragile, and without proper care and education clients will never meet their length goals. This masque is designed to work from the inside out by deeply hydrating and nourishing fragile strands while also strengthening and protecting the hair on the outside to prevent breakage and hair fall.”

The Hair Alchemy Strengthening Masque joins the existing Hair Alchemy Resilience Shampoo and Conditioner and Fortifying Treatment Serum, creating a highly effective system for compromised strands of all types. “We use this collection on any client who needs some extra strength and protection but still wants softness, smoothness and most importantly body and movement,” says Kien Hoang, Oribe Global Principal Educator and Owner of Umbrella Salon in San Jose, CA. “I like to recommend it to my clients who are prone to breakage or who have finer hair. They’ve noticed the results after just one use.”

Not only is the Hair Alchemy Strengthening Masque good for damaged hair, it’s also good for business. “We now include the masque in the elevated backbar service that we offer to all clients,” says Hoang. “It’s important to me that we elevate each experience, so every client receives a treatment at the wash bowl with a masque and hot towel. After we shampoo and analyze the health and texture of the hair, we apply the masque with warm water to open the cuticle, allowing it to really penetrate the hair. We’ll comb it through and massage it into the scalp before wrapping the hair in a warm towel for ten minutes. Our clients love this experience and also love learning about the products we’re using on them to get powerful results.”

“People can have inherently weak hair, but outside factors such as brushing, styling and chemical processing can also contribute to breakage over time,” notes Michele Burgess, Executive Director of Global Product Development at Oribe Hair Care.  “Our intention with this new masque is to help those with more dehydrated, breakage-prone hair strengthen strands from the inside out.”

Ready to explore the discovery of the year for fragile hair? Explore the complete Oribe Hair Alchemy Collection, including convenient new travel sizes of its shampoo and conditioner.