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SEARCHYears of experience in the industry have taught us how to give salons a digital voice through social media campaigns, search engine marketing, web design, and blogging services.
linkupmarketing.com
800-214-7032 • info@linkupmarketing.com
OWNER: Valorie Reavis
Years of experience in the industry have taught us how to give salons a digital voice through social media campaigns, search engine marketing, web design, and blogging services. We create realistic strategies that are easy to understand, increase your bottom line, and save you time.
WHY WE’RE DIFFERENT: We don’t just build websites and Facebook pages; we build relationships between businesses and their clients that are long-lasting, rewarding and fun.
HOW WE WORK: Generic supermarket coloring products won’t give great results, and neither will a one-size-fits-all marketing plan. For the best results, we focus on providing customized marketing plans for salons and spas through individualized coaching and consultations that fit the salons’ unique needs, goals and budget.
CATCH US AT: Our website, linkupmarketing.com, or on Facebook (facebook.com/linkupmarketing) and Twitter (@linkupmarketing) where you’ll find the latest industry news, marketing tips and advice, or whatever we think is cool at the moment.
WORDS OF WISDOM: Clippers aren’t the only salon tool that helps you create buzz. Every moment can be a social moment if you look for the angles and relevance to your audience. Start looking for things you know your clients are interested in and put them to work. Try out new angles on old tricks; think about different ways to show something; don’t be afraid to be a bit edgy; ask questions you truly want answers to; be as transparent, candid and open as you would be if they were sitting in the chair in front of you.
BETTER BOTTOM LINE IN 2013: The great thing about online marketing is that it’s easy to cut costs and be more efficient while also implementing a business-boosting strategy. Something as simple as starting an e-mail campaign to say Happy Birthday will save time and money compared to a traditional postcard. Plus, it can bring in business during that client’s birthday month. The trick is knowing where you can gain the most benefit each step of the journey.
All beauty professionals should know how to identify when a client may need some health guidance. Tracy Rado discusses some common questions that clients ask in the chair, how to advise them, and when to refer them to a specialist.
In his latest blog, Leon Alexander Ph.D., challenges industry conventional thinking to help owners add more to their bottom lines.
In her latest blog, Amy Pal helps you develop your own clear guidelines around complimentary free employee services.
From managing air traffic on busy days to handling frustrated guests' complaints, your front desk team often serves as the salon's emotional shock absorber. From a customer service lesson from the DMV to a list of strategies for caring for your front line, our experts offer ideas for alleviating stress, celebrating wins, and setting goals.
According to the KIM Report, top-line salon revenue appears steady or slightly up, but that growth is driven primarily by service price increases. Beneath the surface, retail performance and client visit frequency (appointment drift) are under real pressure. In his latest blog, Alain Audet offers strategies for keeping your salon's retail sales strong.
Putting your family to work in the salon offers some real tax benefits, but you have you have to play by the rules of the tax code to claim them. Azarvand Tax Law's Leticia Skrabut, Esq., shows you how.
Discover how to create a true “WOW experience” for every client by first building a culture where your team feels engaged, empowered, and inspired. Drawing on Calvin Stovall’s Iconic Framework, this blog explores how salon, spa, and clinic leaders can strengthen culture, elevate customer experience, and build a business that stands out for the long term.
Sponsored by Phorest Salon Software
The wellness industry is growing fast, and salons and barbershops already are an important part of it. In her first blog, Tracy Rado shares where the wellness dollars are heading, and how salons can grow with this movement.
While salon sales are increasing, owners often feel they're working harder for the same or less profit. Leverage Q2 data from The KIM Report, Alain Audet reveals some of the structural changes that are dampening your growth and why your region and your salon size matters.
Weaknesses in your business are amplified during the Holiday Season. Spark Pro Global's Lucy Randall shows you five things to do now to have the strongest holiday season yet.
In Kati Whitledge's latest blog, she shares how salons have moved away from dress codes and embraced appearance standards. But by removing strict dress codes, some businesses may have unintentionally lowered their appearance standards. Whitledge helps you explain to your team why an appearance standard is important and how to smoothly implement a new appearance policy.
The Small Business Health Care Tax Credit is a non-refundable tax credit for for-profit businesses that provides a financial incentive for eligible employers who offer health insurance coverage to their employees. Leticia Skrabut, Esq., walks you through how to claim that credit.
Developing strong work habits early in one's career supports long-term success in the salon industry. Jesse Linares offers new stylists his top five tips.
Most salon owners have no idea what these numbers are. You can hit record sales and still have a profit problem. The difference comes down to four numbers almost nobody was taught to track.
Sponsored by Strata Salon Systems™
A five-area audit every owner-dependent salon needs to run. You built something that looks successful. Now find out if it can survive without you.
Sponsored by Strata Salon Systems™
Every month you put off fixing the problem, it gets bigger, more expensive, and harder to solve.
Sponsored by Strata Salon Systems™
At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.
