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SEARCHA glossing service for the first-time color client who wants to disguise gray but isn't ready to embrace a big change.
Where it's at: Impres Salon & Spa
Brunswick, Ohio
Owners: Sherry Slaght and Sara Boytim
Description: This service is for the client who is not ready to change her hair color, but would like to eliminate gray. It’s a glossing service that blends gray, and leaves no line of demarcation. It’s a great way to ease into color without commitment. Remember, your color can whisper, scream or shout.
Price: Depends on level of staff member.
Length of service: 20 minutes processing time
Who performs it: Stylists
Products/tools needed: Redken Shades EQ and Shades EQ Crème to blend gray.
How it’s marketed: “We believe it is important to advertise consistently. We use local papers, newsletters and our website.”
Average sold per month: 15-20
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