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SEARCHWhat's an hour worth to you? What would your numbers be like if you could squeeze in an additional two haircuts a day or another color service? Calculate it per day, then per pay period and you're starting to see the bigger picture.
What's an hour worth to you? What would your numbers be like if you could squeeze in an additional two haircuts a day or another color service? Calculate it per day, then per pay period and you're starting to see the bigger picture.
In an exclusive podcast with SALON TODAY, Joe Santy, vice president of education for Dennis Bernard Companies, shares his long experience with The Color Accelerator, also known as TCA. Santy talks about how easy the product is to use and what a difference processing color faster can make to a colorist's service revenues or an owner's bottom line.
Joe Santy with Stacey Soble
As vice president of education at Dennis Bernard Companies, Joe Santy evaluates the importance to time to a salon, and shows how a few little drops of one product can have a big impact on productivity and profitability.
The antioxidants in TCA work by eliminating the free radicals that occur when hair color is mixed with peroxide. This helps the hair shaft to take the pigmentation faster and infuses the hair with vitamins and nutrients which protect the hair and the color, resulting in softer, shinier hair and eliminating up to 95 percent of fadeout. While that may sound complicated, "it's pathetically simple to use," says Santy. "It can be used with any manufacturer's color line and TCA comes with a chart that tells you exactly how many drops to add to the number of ounces of color you are mixing."
Processing color in as few as four to seven minutes is as valuable to clients as it is to the service providers and the owners. And, Santy should know, since he uses the product in his own salon. "I always tell owners you really need to be able to list five to seven reasons your salon is different than other salons in your area, especially in this economy," he says. "Clients really value their time, and a product like TCA gives you flexibility to squeeze in a color service before closing time or over a lunch hour."
In fact, time is so valuable to some clients, that salons in some markets are able to charge a premium for the expedited service. "Many charge $5 to $10 more, but there's one salon in California actually charges an additional $50--she's in a market that will bear that," says Santy.
Even without the additional price increase, the product is a power tool when it comes to profitability. Freeing up time to see more clients creates new growth opportunities for stylists who are typically booked solid.
Seeing is believing, so Dennis Bernard Inc. is giving away free samples to interested stylists through their website. Click here to find out more information or obtain a sample of TCA.
All beauty professionals should know how to identify when a client may need some health guidance. Tracy Rado discusses some common questions that clients ask in the chair, how to advise them, and when to refer them to a specialist.
In his latest blog, Leon Alexander Ph.D., challenges industry conventional thinking to help owners add more to their bottom lines.
In her latest blog, Amy Pal helps you develop your own clear guidelines around complimentary free employee services.
From managing air traffic on busy days to handling frustrated guests' complaints, your front desk team often serves as the salon's emotional shock absorber. From a customer service lesson from the DMV to a list of strategies for caring for your front line, our experts offer ideas for alleviating stress, celebrating wins, and setting goals.
According to the KIM Report, top-line salon revenue appears steady or slightly up, but that growth is driven primarily by service price increases. Beneath the surface, retail performance and client visit frequency (appointment drift) are under real pressure. In his latest blog, Alain Audet offers strategies for keeping your salon's retail sales strong.
Putting your family to work in the salon offers some real tax benefits, but you have you have to play by the rules of the tax code to claim them. Azarvand Tax Law's Leticia Skrabut, Esq., shows you how.
Discover how to create a true “WOW experience” for every client by first building a culture where your team feels engaged, empowered, and inspired. Drawing on Calvin Stovall’s Iconic Framework, this blog explores how salon, spa, and clinic leaders can strengthen culture, elevate customer experience, and build a business that stands out for the long term.
Sponsored by Phorest Salon Software
The wellness industry is growing fast, and salons and barbershops already are an important part of it. In her first blog, Tracy Rado shares where the wellness dollars are heading, and how salons can grow with this movement.
While salon sales are increasing, owners often feel they're working harder for the same or less profit. Leverage Q2 data from The KIM Report, Alain Audet reveals some of the structural changes that are dampening your growth and why your region and your salon size matters.
Weaknesses in your business are amplified during the Holiday Season. Spark Pro Global's Lucy Randall shows you five things to do now to have the strongest holiday season yet.
In Kati Whitledge's latest blog, she shares how salons have moved away from dress codes and embraced appearance standards. But by removing strict dress codes, some businesses may have unintentionally lowered their appearance standards. Whitledge helps you explain to your team why an appearance standard is important and how to smoothly implement a new appearance policy.
The Small Business Health Care Tax Credit is a non-refundable tax credit for for-profit businesses that provides a financial incentive for eligible employers who offer health insurance coverage to their employees. Leticia Skrabut, Esq., walks you through how to claim that credit.
Developing strong work habits early in one's career supports long-term success in the salon industry. Jesse Linares offers new stylists his top five tips.
Most salon owners have no idea what these numbers are. You can hit record sales and still have a profit problem. The difference comes down to four numbers almost nobody was taught to track.
Sponsored by Strata Salon Systems™
A five-area audit every owner-dependent salon needs to run. You built something that looks successful. Now find out if it can survive without you.
Sponsored by Strata Salon Systems™
Every month you put off fixing the problem, it gets bigger, more expensive, and harder to solve.
Sponsored by Strata Salon Systems™
At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.
