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SEARCHGroup 3 Marketing helps salon and spa owners by creating unique marketing programs designed to impact their guests’ next sale. We use creative marketing tactics to influence guest activity, by utilizing Point-of-Sale data to identify opportunities for guests to return more often, try new services and spend more every visit. We also do it through comprehensive consumer research continually measuring the pulse of the beauty industry marketplace.
Group 3 Marketing
group3marketing.com
| 975-475-3269 | info@group3marketing.com
Owners: Bart Foreman and Phyllis Foreman
Group 3 Marketing helps salon and
spa owners by creating unique marketing
programs designed to impact
their guests' next sale. We use creative
marketing tactics to influence guest activity,
by utilizing Point-of-Sale data to
identify opportunities for guests to return
more often, try new services and
spend more every visit. We also do it
through comprehensive consumer research
continually measuring the pulse
of the beauty industry marketplace.
Why we're different: You may excel
at five-star customer service, but we've
developed a Sixth Star Marketing strategy
that focuses on your guests by targeting
your real business drivers: retention, win-backs
and organic growth.
How we work: Group 3 Marketing
provides a turnkey database-driven,
marketing-focused program for salons,
distributors and brands. We have built
a model that rewards guests for their
patronage and also targets them for new
services and product sales opportunities.
Our pricing is based on a flat monthly
administrative fee plus mailings and e-mails.
Catch us at: ISSE in Long Beach and the
Midwest; PBA Symposium. In addition, sign
up for our weekly marketing e-newsletter,
"The Monday Morning AH-ha!" which is
guaranteed to get your marketing adrenalin
flowing. E-mail us, it's free.
Our advice: "Put your guest at the heart
of your business."
2011 wisdom: "Put your guests at the
heart of your business because it's okay
to say, ‘Thank you. We appreciate your
business.'"
All beauty professionals should know how to identify when a client may need some health guidance. Tracy Rado discusses some common questions that clients ask in the chair, how to advise them, and when to refer them to a specialist.
In his latest blog, Leon Alexander Ph.D., challenges industry conventional thinking to help owners add more to their bottom lines.
In her latest blog, Amy Pal helps you develop your own clear guidelines around complimentary free employee services.
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Sponsored by Phorest Salon Software
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While salon sales are increasing, owners often feel they're working harder for the same or less profit. Leverage Q2 data from The KIM Report, Alain Audet reveals some of the structural changes that are dampening your growth and why your region and your salon size matters.
Weaknesses in your business are amplified during the Holiday Season. Spark Pro Global's Lucy Randall shows you five things to do now to have the strongest holiday season yet.
In Kati Whitledge's latest blog, she shares how salons have moved away from dress codes and embraced appearance standards. But by removing strict dress codes, some businesses may have unintentionally lowered their appearance standards. Whitledge helps you explain to your team why an appearance standard is important and how to smoothly implement a new appearance policy.
The Small Business Health Care Tax Credit is a non-refundable tax credit for for-profit businesses that provides a financial incentive for eligible employers who offer health insurance coverage to their employees. Leticia Skrabut, Esq., walks you through how to claim that credit.
Developing strong work habits early in one's career supports long-term success in the salon industry. Jesse Linares offers new stylists his top five tips.
Most salon owners have no idea what these numbers are. You can hit record sales and still have a profit problem. The difference comes down to four numbers almost nobody was taught to track.
Sponsored by Strata Salon Systems™
A five-area audit every owner-dependent salon needs to run. You built something that looks successful. Now find out if it can survive without you.
Sponsored by Strata Salon Systems™
Every month you put off fixing the problem, it gets bigger, more expensive, and harder to solve.
Sponsored by Strata Salon Systems™
At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.
