
You Don't Own a Salon. You Own A Business.
In his latest blog, Leon Alexander Ph.D., challenges industry conventional thinking to help owners add more to their bottom lines.
MOST 25-YEAR-OLDS don’t have facelifts, but when you’re talking about an established salon business, a little nip and tuck may be in order. As the Joseph Cozza Salon celebrated its silver year in the heart of San Francisco’s style district, owners Joseph Cozza and Joe Bisazza transformed its 9,300 square feet into a sleek and contemporary space.
MOST 25-YEAR-OLDS don't have facelifts, but
when you're talking about an established salon
business, a little nip and tuck may be in order. As
the Joseph Cozza Salon celebrated its silver year
in the heart of San Francisco's style district,
owners Joseph Cozza and Joe Bisazza
transformed its 9,300 square feet into
a sleek and contemporary space.

"The entrance to Joseph Cozza Salon features a high-end beauty bar, featuring luxury hair
and skin care items. The professional hair and skin experts help guide clients to choosing
the right hair and skin care products, accessories and hair tools from around the world." Photography by Drew Altizer
"We've brought the best stylists
and estheticians together to offer expanded
services and treatments in our beautiful, spacious
new salon," Cozza says.
Featuring an open-floor layout and floor-toceiling
windows, Joseph Cozza offers clients the
expertise, luxury and lively ambience of a Fifth
Avenue location in Northern California's largest
full-service salon. Here, Cozza takes SALON
TODAY on a tour through his salon.
"My vision
has always
been to
offer our
clients a fun,
upbeat but
luxurious
atmosphere
where they
can relax
and escape
the city's
hectic pace
for a bit." -Joseph Cozza

"This photo shows a glimpse into the
sleek interior of the salon, which features
an expansive open-floor layout
and floor-to-ceiling windows."

"The salon offers a separate
make-up room with four
custom-built styling stations
overlooking Maiden Lane.
The beauty bar in the center
of the room showcases and
houses a selection of fine
make-up products and accessories."

"Sumptuous seating greets guests in
the main lobby, accented by original
ceramic pieces created especially
for the salon by renowned artist Lisa
DiFacio. A new full-service skin care
department and wellness spa features
stunning décor, separate seating,
private rooms for facials and massage,
private showers, and advanced skin
care technology and services available
in a non-medical facility."

Joseph Cozza Salon
Owners: Joseph Cozza (pictured) and Joe Bisazza josephcozzasalon.com
Salon established: 1995, moved to present location in 2010
Square footage: 9,300 square feet Number of styling stations: 32 hair styling stations, 4 make-up stations
Number of spa treatment rooms: 6
Equipment manufacturer: Belvedere, Soli-Tone, Lumi-Lift
Furniture: Belvedere, Takara Belmont
Design investment: $500,000
Design by: Brand + Allen Architects
Top retail lines: Shu Uemera, Kerastase and Wella

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Sponsored by Strata Salon Systems™

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