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Collective-Buying Coupons

Group-buying sites, such as Groupon and LivingSocial, are the latest craze among the price-obsessed consumer, and the next evolutionary step in the social media craze. Rather than offer standard discounts, these sites allow for business to get involved with ‘collective buying,’ meaning they offer a discounted rate to consumers only after a certain number of people have agreed to pay the discount. But how do they impact the business owners who offer their products and services? Some salons believe they are an effective way of bringing in new clients in a tough economic climate, others think they only attract fair-weather fans who are only after the discount and that the price for that is simply too high.

Alison Alhamed
Alison AlhamedEditor in Chief, MODERN SALON
Read Alison's Posts
July 11, 2011
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