Salon Today
MenuMENU
SearchSEARCH

California Chic

This SoCal salon provides a relaxing escape for its A-list clientele.

by Web Editor
July 10, 2011
1 min to read


Above: Large mirrors and efficient use of space make the salon appear large and open. Left: The white and dark wood accents reflect the salon's Southern California vibe.

With a client list that reads more like movie credits-with Eva Mendes, Amy Adams and Eva Longoria making the cut-the look of the new Peter Ishkhans at Joseph Martin Salon in Beverly Hills, California, had to be spot-on stylish. The result was a salon that is open, airy and elegant, with soaring ceilings, illuminating natural light, beautiful wood floors and a secluded upstairs area. The large mirrors, white wood accents and attractive retail area-products arranged on tall, white bookshelves-make for a bright, clean atmosphere, without appearing too minimalist.

"I wanted to bring our clients to a place where they could really feel welcomed and recognized; our clients are our family," says Peter Ishkhans, salon owner. "We are passionate about making their hair healthy and creating a look that harmonizes their make-up, fashion, personality and lifestyle."

Ad Loading...

Peter Ishkhans at Joseph Martin Salon Owner: Peter Ishkhans
Location: Beverly Hills, California
Date opened: October 4, 2007
Total square feet: 1,150
Salon setup: 20 chairs, 6 shampoo bowls, 1 manicure station, 1 make-up station
Equipment/installations: Shampoo bowls and chairs by Takara Belmont; stations and furniture custom-made by David Dwod


by Lisa Doyle


Subscribe to Our Newsletter

More Salon Management

Ad Loading...
woman in salon scanning product with her phone

The Art of the WOW Experience

Discover how to create a true “WOW experience” for every client by first building a culture where your team feels engaged, empowered, and inspired. Drawing on Calvin Stovall’s Iconic Framework, this blog explores how salon, spa, and clinic leaders can strengthen culture, elevate customer experience, and build a business that stands out for the long term.

Sponsored by Phorest Salon Software

Ad Loading...
Headshot of Kati Whitledge

Appearance Standards are the New Dress Code

In Kati Whitledge's latest blog, she shares how salons have moved away from dress codes and embraced appearance standards. But by removing strict dress codes, some businesses may have unintentionally lowered their appearance standards. Whitledge helps you explain to your team why an appearance standard is important and how to smoothly implement a new appearance policy.

Ad Loading...