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Arrojo American Wave

This new texture-enhancing service by Nick Arrojo helps salons customize curls to their clients' perference.

Stacey Soble
Stacey SobleDirector of Brand Content Strategy
Read Stacey's Posts
May 9, 2012
1 min to read


Where it's at: Arrojo Studio in New York, New York

Owner: Nick Arrojo

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Description: “Featuring modern ionic technology, the American Wave System is a new and exclusive professional wave and texture enhancing service that creates a range of customized styles from cascading beachy waves to thickness and fullness to full-blown curls.”

Price: $400

Who performs it: Texture specialist

Length of service: two hours

Products/tools needed: The Arrojo Wave, which includes an ionic waving lotion, activator lotion, deodorizer and neutralizer lotion, and bendy, soft tool rods.

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How it’s marketed: Through the salon’s website and local TV.

Average sold per month: Recently launched, anticipating 40 per month.

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