2016 Coaches and Consultants Guide: Jayne and Company
jayneandco.com440-846-6022jayne@jayneandco.comOwner: Jayne MorehouseJayne and Company helps salons and spas define what makes their businesses unique, then shares those attributes via a customized, cost-effective, results-oriented communications ...
Jayne and Company helps salons and spas define what makes their businesses unique, then shares those attributes via a customized, cost-effective, results-oriented communications plan. It will combine the perfect mix of public relations, social media, advertising, website content, blogs, newsletters and any other communication tools and tactics.
WHY WE’RE DIFFERENT: We wrote the book on public relations for the salon—literally. We have a track record of successfully creating and communicating the content that builds beauty businesses’ reputations, increases client loyalty, attracts new clients, reduces team turnover and grows each business’s bottom line. Plus we “get it.” We work with companies on all levels of professional beauty from manufacturers and distributors to beauty schools, salon chains, independent salons and independent stylists. We understand the nuances of every context and tell your story accordingly.
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HOW WE WORK: We immerse ourselves into your business to learn everything we can about how it operates. Then, we build the plan, the content and the timeline to get you there.
CATCH US AT: Starting first quarter 2016, we’re launching a weekly enewsletter of tactics, tips and tested ideas to help salons and stylists grow their businesses by connecting with and serving their clients and communities in ways that matter. To subscribe for FREE, email newsletter@jayneandco.com with your email address, first and last name, and salon name.
WORDS OF WISDOM: Publicizing yourself and your work without a strategy and a plan is no different than starting to cut and color a new client without doing a consultation first. Here’s what to do: 1. Plan, 2. Execute, 3. Evaluate your results and adjust your plan accordingly. Repeat.
Pagoda, a new AI-native operating system for scheduling, payments, patient records, marketing, and client communications, launches at Skinovatio Medical Spa in Arlington Heights, Illinois.
At a panel discussion hosted by L’Oréal Professionnel in Paris in early July, French Philosopher Sophie Galabru explored the cultural shift where women are increasingly choosing natural, personalized color results over traditional grey coverage. In an exclusive interview with SALON TODAY, Galabru and L’Oréal Professionnel Colorist Pierrick Beringer discuss this shift and how salons and colorists respond.
At Salon Blonde, Director of Operations treats the staff as the salon's most important guests, while her wonderful 'nerdy' side, loves data, systems, and numbers. Find out how she makes Salon Blonde tick.
In an exclusive interview with SALON TODAY, Salon Owner Salvatore Minardi reflects on his past 18 months as Intercoiffure America Canada's World Talent Exchange Ambassador and how his experiences will help encourage cultural and artistic exchange and support greater engagement between ICA and the global organization Intercoiffure Mondial.
Owner Shelby Bills says her general manager, Sydney Osborne, reminds her of the power of leading with heart. Find out how Osborne became a great leader in our lastest installment of Meet the Manager.
In her latest blog, Kati Whitledge identifies the five stages salon owners go through when a team member leaves the salon unethically, offering advice for each stage.
The beauty and wellness businesses pulling ahead aren’t just working harder—they’re using AI to capture demand, personalize pricing, and convert more of every guest interaction into revenue. Here’s what the benchmark data reveals about the growing gap between AI adopters and everyone else.
Stop chasing recruitment ghosts on generic job boards and start curating an elite team. Discover the framework that top-tier salons use to bypass phone tag, automate visual portfolio vetting, and attract high-earning, culture-first beauty professionals directly through real-time messaging. Turn your recruitment process into an exclusive brand invitation that keeps your highest-ticket chairs permanently filled.
Your calendar looks full, but is all of that demand actually converting to revenue? From phantom rebookings to underpriced peak hours, the 2026 Benchmark Report exposes five revenue leaks that most beauty and wellness businesses don’t even know they have.
After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.
In a world dominated by e-commerce, salon owners push back with proven strategies to increase retail sales while motivating team members to educate their clientele and delighting clients with retail-themed events and clever merchandising displays.
Scott maximized her micro-salon by transitioning from stylist to strategic owner, focusing on recruiting and station-sharing. By prioritizing her ownership role over behind-the-chair work, she grew her team to six stylists within the two-chair, 150-square-foot space before eventually moving to a larger facility.
The former CFO of Perdue Farms and owner of Hardy Seafood, Terry Owens delivers a wealth of wisdom and strategies for entrepreneurs in his new book, "Business is Simple."
After scaling her single-location salon business, SALON TODAY 200 Honoree Amy Pal recently sold her six-location Whip Salon for seven figures. Using the six Ps for maximizing a business's value, she's ready to help her peers do the same.
Buried inside the One Big Beautiful Bill Act are federal solar tax credit changes that deserve your attention now. Two of the credits that matter most to commercial property owners, the Investment Tax Credit and the Production Tax Credit, are still available, but only if you move fast. A third, the Commercial Building Energy Efficiency Deduction, has a hard termination date that is closer than most people realize.