
A Partner in Business and in Life
At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.
Pure Beauté is an international coaching, training, and consulting company that maximizes salon and spa success by bringing ART + BUSINESS to life to bridge the gap between passion and profits.

Frank Prescuitti


Crystal Prescuitti
Pure BeauteÌ, Inc.
purebeauteinc.com
855-299-PURE (toll free)
info@purebeauteinc.com
facebook.com/PureBeauteInc
OWNERS: Frank and Crystal Prescuitti
Pure BeauteÌ is an international coaching, training, and consulting company that maximizes salon and spa success by bringing ART + BUSINESS to life to bridge the gap between passion and profits. We inspire you to become savvy and influential salon and spa leaders by offering world-class business training, marketing, and proven systems resulting in a winning team culture, exceptional client experience and loyalty, and profit growth. Frank Prescuitti, a certified leadership coach, together with Crystal Prescuitti, bring 30 years of beauty industry experience with MBA credentials.
WHY WE’RE DIFFERENT: Expertise through years of growing thousands of salons and spas led to our exclusive “6 P’s of Success” system. To achieve your desired results, we combine relevant trends in fashion and beauty with real world “How To” training, leadership coaching, team building, client retention, profitability, retail and service strategies, and marketing. You gain a step-by-step action plan with goals, metrics, and timelines. To accelerate growth, we offer 90-day jumpstart packages.
HOW WE WORK: Achieve your goals via video training, live events, interactive workshops, virtual/onsite coaching, tele-seminars, insider access to influential beauty leaders and customized plans. Exclusive programs empower you to develop your influence as a leader, enhance team performance, increase sales and maximize profitability: PURE Circle of Influence, PURE Empowerment Journey, PURE Excellence Culture, PURE Experience Marketing, PURE Inspiration Coaching, PURE Pathways and PURE Profit.
CATCH US AT: Pure BeauteÌ offers inspiring and results-driven live events, tradeshow seminars, keynotes and tele-classes. Visit www.purebeauteinc.com for details.
SMART TALK: Imagine a world that creates a Pathway to Success. What does the journey look like? Who inspires you? How will you achieve your dream? Start by clarifying your vision to reveal your purpose and make the dream attainable. Clarity inspires action.

At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.

Expand your color service menu with the Pinstripe technique. Brooks and Brooks' Marlon Hawkins walks you through the technique.
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Sponsored by Phorest

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At a panel discussion hosted by L’Oréal Professionnel in Paris in early July, French Philosopher Sophie Galabru explored the cultural shift where women are increasingly choosing natural, personalized color results over traditional grey coverage. In an exclusive interview with SALON TODAY, Galabru and L’Oréal Professionnel Colorist Pierrick Beringer discuss this shift and how salons and colorists respond.

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Everything you need to know about client retention as a salon owner.

Owner Shelby Bills says her general manager, Sydney Osborne, reminds her of the power of leading with heart. Find out how Osborne became a great leader in our lastest installment of Meet the Manager.

In her latest blog, Kati Whitledge identifies the five stages salon owners go through when a team member leaves the salon unethically, offering advice for each stage.

The beauty and wellness businesses pulling ahead aren’t just working harder—they’re using AI to capture demand, personalize pricing, and convert more of every guest interaction into revenue. Here’s what the benchmark data reveals about the growing gap between AI adopters and everyone else.
Sponsored by Zenoti
Stop chasing recruitment ghosts on generic job boards and start curating an elite team. Discover the framework that top-tier salons use to bypass phone tag, automate visual portfolio vetting, and attract high-earning, culture-first beauty professionals directly through real-time messaging. Turn your recruitment process into an exclusive brand invitation that keeps your highest-ticket chairs permanently filled.
Sponsored by Beautista
Your calendar looks full, but is all of that demand actually converting to revenue? From phantom rebookings to underpriced peak hours, the 2026 Benchmark Report exposes five revenue leaks that most beauty and wellness businesses don’t even know they have.
Sponsored by Zenoti