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SEARCHPure Beauté is an international coaching, training, and consulting company that maximizes salon and spa success by bringing ART + BUSINESS to life to bridge the gap between passion and profits.
Frank Prescuitti
Crystal Prescuitti
Pure BeauteÌ, Inc.
purebeauteinc.com
855-299-PURE (toll free)
info@purebeauteinc.com
facebook.com/PureBeauteInc
OWNERS: Frank and Crystal Prescuitti
Pure BeauteÌ is an international coaching, training, and consulting company that maximizes salon and spa success by bringing ART + BUSINESS to life to bridge the gap between passion and profits. We inspire you to become savvy and influential salon and spa leaders by offering world-class business training, marketing, and proven systems resulting in a winning team culture, exceptional client experience and loyalty, and profit growth. Frank Prescuitti, a certified leadership coach, together with Crystal Prescuitti, bring 30 years of beauty industry experience with MBA credentials.
WHY WE’RE DIFFERENT: Expertise through years of growing thousands of salons and spas led to our exclusive “6 P’s of Success” system. To achieve your desired results, we combine relevant trends in fashion and beauty with real world “How To” training, leadership coaching, team building, client retention, profitability, retail and service strategies, and marketing. You gain a step-by-step action plan with goals, metrics, and timelines. To accelerate growth, we offer 90-day jumpstart packages.
HOW WE WORK: Achieve your goals via video training, live events, interactive workshops, virtual/onsite coaching, tele-seminars, insider access to influential beauty leaders and customized plans. Exclusive programs empower you to develop your influence as a leader, enhance team performance, increase sales and maximize profitability: PURE Circle of Influence, PURE Empowerment Journey, PURE Excellence Culture, PURE Experience Marketing, PURE Inspiration Coaching, PURE Pathways and PURE Profit.
CATCH US AT: Pure BeauteÌ offers inspiring and results-driven live events, tradeshow seminars, keynotes and tele-classes. Visit www.purebeauteinc.com for details.
SMART TALK: Imagine a world that creates a Pathway to Success. What does the journey look like? Who inspires you? How will you achieve your dream? Start by clarifying your vision to reveal your purpose and make the dream attainable. Clarity inspires action.
Most salon owners have no idea what these numbers are. You can hit record sales and still have a profit problem. The difference comes down to four numbers almost nobody was taught to track.
Sponsored by Strata Salon Systems™
A five-area audit every owner-dependent salon needs to run. You built something that looks successful. Now find out if it can survive without you.
Sponsored by Strata Salon Systems™
Every month you put off fixing the problem, it gets bigger, more expensive, and harder to solve.
Sponsored by Strata Salon Systems™
At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.
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The strongest salons, spas, and med spas know which numbers tell the real story of their business. In this practical guide, Phorest breaks down the five essential KPIs every business should track to improve retention, boost revenue, and make smarter decisions with confidence.
Sponsored by Phorest
At Bella Style Salon in Slidell, Louisiana, Director of Operations Angela Meyer tackles inventory, team management, and guest relations. Read all about her in our latest Meet the Manager.
Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.
Planning is in full swing for the most anticipated events and promotions for the 2026 holidays. As owners share their favorite ways to celebrate, they prove that a carefully planned event can also build culture, increase client loyalty, boost sales, and set a business up for a successful 2027.
When things run amok at Mane Attraction Salon, Owners Chris and Jenny Knudsen say General Manager Sami Hernandez is their go-to resource and ultimate sounding board. Meet Sami in this installment of Meet the Manager.
Pagoda, a new AI-native operating system for scheduling, payments, patient records, marketing, and client communications, launches at Skinovatio Medical Spa in Arlington Heights, Illinois.
At a panel discussion hosted by L’Oréal Professionnel in Paris in early July, French Philosopher Sophie Galabru explored the cultural shift where women are increasingly choosing natural, personalized color results over traditional grey coverage. In an exclusive interview with SALON TODAY, Galabru and L’Oréal Professionnel Colorist Pierrick Beringer discuss this shift and how salons and colorists respond.
At Salon Blonde, Director of Operations treats the staff as the salon's most important guests, while her wonderful 'nerdy' side, loves data, systems, and numbers. Find out how she makes Salon Blonde tick.
In an exclusive interview with SALON TODAY, Salon Owner Salvatore Minardi reflects on his past 18 months as Intercoiffure America Canada's World Talent Exchange Ambassador and how his experiences will help encourage cultural and artistic exchange and support greater engagement between ICA and the global organization Intercoiffure Mondial.
Everything you need to know about client retention as a salon owner.
Owner Shelby Bills says her general manager, Sydney Osborne, reminds her of the power of leading with heart. Find out how Osborne became a great leader in our lastest installment of Meet the Manager.
In her latest blog, Kati Whitledge identifies the five stages salon owners go through when a team member leaves the salon unethically, offering advice for each stage.
