To help stylists and small businesses affected by the COVID-19 pandemic and to help support salons during these times, L'ANZA CEO & Owner David Berglass has assembled a $4.4 million-dollar recovery package that includes online education, business support, salon products, and marketing support. He believes this package will get salons ready for their comeback. “This package will help prepare L’ANZA salons to re-open stronger and better than ever,” says Berglass.
FOR STYLISTS
NEW Online Education – L’ANZA immediately rallied their award-winning team of Healing Artists to deliver FREE interactive color, cut, and style education through Facebook Live. These salon-ready techniques are then archived and available through IGTV via Instagram.
Business Coaching – L’ANZA Code of Business coach Steve Gomez led 3 online motivating Facebook Live sessions for free, usually contracted on an individual salon basis. A global leader in coaching and training for the professional beauty industry, Gomez offered a wealth of helpful tips and resources for business owners and stylists. A resource archive can be viewed on the L’ANZA website for FREE. https://www.lanza.com/covid-19/
L’ANZA Brand Consultant Network – This savvy and professionally trained team of Brand Consultants is the largest and most passionate in the industry. They are available around the clock, providing both online and phone support to help L’ANZA salons and stylists customize plans to prepare for the future – no matter the salon size.
L’ANZA Loyalty Program – Understanding that the COVID-19 has affected everyone, L’ANZA Loyalty status will be extended for those unable to qualify for Q1 and Q2, based on your previous qualifying Level.
L’ANZA MyTRIBE – L’ANZA Loyalty members can access free downloads for the L’ANZA “Get Rooted” campaign, along with a variety of marketing and digital collateral to support curbside pickup and home delivery. MyTRIBE members also have access to a vast wealth of educational materials including:
- Online Certifications - Color Certification & Care Certification
- Product Training - Vibes & Liquids
- L’ANZA Techniques - Blonding, Gray Coverage & Balayage
- Code of Color & Product Knowledge Guide
L’ANZA Product Package – Once the stay-at-home order is lifted, packages including Free BackBar Treatments, Hair Color and Retail products, and marketing and educational support will roll out nationwide.
FOR COMMUNITIES
Giving back and supporting causes is dear to L’ANZA, and at the heart of their B.I.G. mission. L’ANZA has made a financial contribution to the Professional Beauty Association CO-VID 19 Relief Fund, donated to the Angel Food Project Food Bank feeding the homeless and those in need, and started a Get Rooted Campaign, with profits going to the World Health Organization’s COVID-19 Solidarity Response Fund. L’ANZA will continue to donate funds through regular bi-monthly cause campaigns including the Arbor Day Foundation, Heal the Bay, and the Breast Cancer Awareness Research Foundation.
About L’ANZA Healing Hair Color & Care
From care to color, L’ANZA maintains a cruelty-free and green commitment. As a company, L’ANZA maintains a B.I.G. Mission – Believe. Inspire. Grow. Rooted in core values of Love, Gratitude, Integrity, Trust, Commitment and Growth, L’ANZA is dedicated to propelling the journeys of salon professionals throughout the world.
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Originally posted on Modern Salon
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