Undoubtably, 2020 will go down in the history books as a year like no other.
While the pandemic forced salons to close (sometimes more than once) and their owners to apply for emergency funding and navigate the complexity of social distancing and new safety standards, SALON TODAY knew it needed to change the focus of its renowned business competition to reflect not only the successful growth strategies of 2019, but the survival strategies of 2020.
This year’s SALON TODAY 200 is a tribute to the heroes in our industry. The leaders who immediately embraced change, helped support their team members even when they had to lay them off so they could seek unemployment, and designed all kinds of ways to deliver advice and products to clients who were sheltering at home with unruly looks and growing roots.
It also is a remembrance of the good that came out of 2020—how owners bonded with their team members, and service providers bonded with their clients. It’s a reflection of the grit and the determination, the creativity and the ingenuity and the courage and the resiliency that North American salons, spas and barbershops exhibited in the past year.
To make this monster of a story a little easier to digest online we've broken it down into segments, alphabetically by salon name:
For reprint and licensing requests for this article, Click here.
media brand