2021 SALON TODAY 200: Salon Honorees Alphabetically Arranged S

As the pandemic forced salons to close across the country in 2020, owners and their team members had to pivot, designing new avenues to bring in revenue while their doors were shuttered, incorporating stringent new safety and social distancing procedures, and getting creative with their budgets to weather the challenges of the year.

SALON TODAY’s landmark salon business competition also shifted, temporarily abandoning its sharp focus on growth, and instead choosing to celebrate the business successes of 2019 and the tales of leadership and heroism for 2020.

To make this large story a little easier to digest for our readers, we’re breaking it into segments alphabetically. Here is the 2021 Honorees for Salons beginning in S.

S Salon and Studio
Fairbanks, AK
ssalonandstudio.com
Scott Allison
SQUARE FEET: 2,000
TOTAL EMPLOYEES: 6
AVERAGE CUT & STYLE: $72
BEST-SELLING RETAIL: Davines
COLOR: Davines, Pulp Riot
TECH SUPPORT: Phorest
ASSOCIATIONS: PBA, CC
“As a team, we started a YouTube channel called ‘The S Salon Beauty Channel.’ We began interviewing local business leaders and salon industry influencers, and each staff member asked questions. This experience was powerful because we felt empowered to grow through media.”

Stephanie Gregoire, owner of Salon 6 in Indianapolis, IN. 

Salon 6
Indianapolis, IN
salon6.net
Stephanie Gregoire
SQUARE FEET: 1,500
TOTAL EMPLOYEES: 15
AVERAGE CUT & STYLE: $55
BEST-SELLING RETAIL: Eufora, Cult and King
COLOR: Eufora, Pulp Riot
TECH SUPPORT: Millennium, Demandforce
ASSOCIATIONS: PBA
“We hired two front desk managers who implemented a new points system based on daily goals, duties, appearance and retail sales. The totals of these points determine the order in which new guests are given out for the next week. As a result, our retention has increased significantly. Holding stylists accountable has increased our customer service.” 

Salon 25
Cypress, CA
salon25.net
Vanessa and Chris Van Zeyl
SQUARE FEET: 1,000
TOTAL EMPLOYEES: 9
AVERAGE CUT & STYLE: $79
BEST-SELLING RETAIL: JPMS
COLOR: JPMS
TECH SUPPORT: Meevo 2, Demandforce
ASSOCIATIONS: PBA
“We attended a local protest to support the safe reopening of salons in Orange County and we were interviewed on the news. I shared facts and information about our salon and the procedures we were implementing to go above and beyond the guidance required by the State of California.”

Salon 2000
Fleming Island, FL
salon2000fl.com
Lorraine L. Lillis
SQUARE FEET: 5,000
TOTAL EMPLOYEES: 18
AVERAGE CUT & STYLE: $60
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
TECH SUPPORT: SalonBiz, Demandforce, Zeezor
ASSOCIATIONS: PBA, Florida Retail Federation
“We added three private rooms, and started introducing facials, body waxing, lash extensions and Vomor hair extensions. Our average ticket increased when guests could get more of the services they desire in one place, and these services attracted new guests as well.”

Travis and Adelle Graham, owners of Salon Adelle. 

Salon Adelle
Greenville, SC
salonadelle.com
Adelle and Travis Graham
SQUARE FEET: 2,745
TOTAL EMPLOYEES: 7
AVERAGE CUT & STYLE: $38
BEST-SELLING RETAIL: Oribe, Unite, Kevin Murphy
COLOR: Artego, Redken 
TECH SUPPORT: Phorest, Vish, Google Drive, Zeezor, Instagram
ASSOCIATIONS: None
“Each stylist asks their guests to rate their stress level from 1-10, creating room for conversation about stress. Our stylists discuss the many techniques we use as a team, including meditation, breathing techniques, powerful listening and CBD.”

Team members from Salon Allure Inc. in Huntsville, AL, ready for game day. 

Salon Allure Inc
Huntsville, AL
salonallurehuntsville.com
Paula Lecher and Michelle MCGough
SQUARE FEET: 2,600
TOTAL EMPLOYEES: 26
AVERAGE CUT & STYLE: $44
BEST-SELLING RETAIL: Redken, Pureology
COLOR: Redken, Pulp Riot
SKIN CARE: Aveda
NAIL CARE: OPI
TECH SUPPORT: Envision, Google
ASSOCIATIONS: PBA
“While we were closed, we partnered with local businesses and offered customized gift basket bundles for Mother’s Day and Easter, using our boutique items, haircare products and local chocolates, wines and arts and crafts. We offered curbside pickup and delivery options on these.”  

Salon Exclusive
Oklahoma City, OK
Salonexclusiveokc.com
Braxton Banks and Lori Miller
SQUARE FEET: 1,480
TOTAL EMPLOYEES: 11
AVERAGE CUT & STYLE: $53
BEST-SELLING RETAIL: Oribe, Goldwell, Innersense
COLOR: Goldwell
TECH SUPPORT: Meevo, Textel, Emma
“We ran a gift card promotion during the shutdown. If guests purchased $100, they would receive an extra $20 as a gift of appreciation. We also had some very generous clients that still wanted to pay for their services or appointments they missed during the quarantine.”

Salon Fleur De Lis
St. Louis, MO
Salonfdl.com
Alicia Strobl
SQUARE FEET: 1,700
TOTAL EMPLOYEES: 15
AVERAGE CUT & STYLE: $56
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: OPI
TECH SUPPORT: SalonBiz, Demandforce
“When we were closed we engaged the team with ‘Talk Dirty to Me Tuesday,' which were for serious conversations and keeping up with the salon, and 'Thirsty Thursday' which was a happy hour where we got the gossip we missed from going to work. The staff made short TikTok videos about products and products, and our clients loved seeing our creativity.”

Natasha Downs, owner of Salon Ludic in O’Fallon, IL. 

Salon Ludic
O'Fallon, IL
salonludic.com
Natasha Downs
SQUARE FEET: 1,100
TOTAL EMPLOYEES: 8
AVERAGE CUT & STYLE: $51
BEST-SELLING RETAIL: Paul Mitchell
COLOR: Paul Mitchell
TECH SUPPORT: Meevo 2, Salon Clouds Plus
“We make sure all of our guests reschedule their next three appointments before leaving the salon. Our front desk coordinator will reschedule our guests while still in the stylists’ chairs by bringing an iPad over and finding the best day and time for them."

Lei Cicero, owner of Salon Midori in Yorba Linda, CA. 

Salon Midori 2.0
Yorba Linda, CA
Salonmidori.com
Lei Cicero
SQUARE FEET: 1,700; 3,000
TOTAL EMPLOYEES: 30
AVERAGE CUT & STYLE: $60
BEST-SELLING RETAIL: Unite, Eleven, Brazilian Blowout
COLOR: Redken, Schwarzkopf, Pravana
SKIN CARE: PCA, Dermalogica, PFB Vanish
NAIL CARE: OPI
TECH SUPPORT: Salon Iris
ASSOCIATIONS: PBA
“2019 was a year of growth for us. We decided to expand our brand and open a smaller, but more exclusive, second location that offered a more intimate experience. This new location has 16 stations and one treatment room, and we added the additional service of no permanent makeup.”

During the shutdown, Jen Tryon and Sheila Barco, owners of Salon Rootz launched their own video series. 

Salon Rootz Inc.
Medina, OH
salonrootz.com
Jen Tryon and Sheila Barco
SQUARE FEET: 1,875
TOTAL EMPLOYEES: 12
AVERAGE CUT & STYLE: $40
BEST-SELLING RETAIL: L’Oréal Professionnel, Aveda, Davines
COLOR: L’Oréal Professionnel
NAIL CARE: OPI
TECH SUPPORT: Meevo 2, Textedly, Constant Contact
ASSOCIATIONS: PBA
“You have heard of Kelly & Ryan, shopped with QVC and laughed with Jimmy Fallon. We took the best of all those worlds and created ‘Live with Jen & Sheila.’ Our devoted clientele new and old could not get enough of our videos which aired on our Facebook and Instagram feeds.”

The team from Salon Secrets Spa in Kennett Square, PA, celebrating Animal Print Day. 

Salon Secrets Spa
Kennett Square, PA
salonsecretsspa.com
Tiffany Lahn
SQUARE FEET: 5,500
TOTAL EMPLOYEES: 26
AVERAGE CUT & STYLE: $60
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: OPI, CND
TECH SUPPORT: Meevo 2, Salon Clouds
“During the shutdown, we started a “Show Us Your Masque” challenge. Our team, as well as our clients, posted pictures of themselves wearing a homemade face masques, listing the ingredients they used make it, then tagging a friend to challenge them to do the same. We chose a winner who received skin care products as the prize.”

Salon Thirty-One
Spanish Fort, AL
salonthirtyone.com
Hope White
SQUARE FEET: 2,000
TOTAL EMPLOYEES: 18
AVERAGE CUT & STYLE: $45
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
TECH SUPPORT: SalonBiz, Presence AI
ASSOCIATIONS: ICA, PBA
“We put standards into place for our retail, prebooking, and referral numbers, and parted ways with stylists who were not willing to hold up these standards. This has helped us build a culture of accountability, and now we are able to offer our team more to them in return, including paid vacation time, and health benefits.”

Chris and Jenn Yeager, owners of Salon Yeager in Knoxville, TN, share a lighthearted moment.

Salon Yeager
Knoxville, TN
salonyeager.com
Chris and Jenn Yeager
SQUARE FEET: 3,000
TOTAL EMPLOYEES: 24
AVERAGE CUT & STYLE: $42
BEST-SELLING RETAIL: L’Oréal Professionnel, Ouidad, Brazilian Blowout
COLOR: L’Oréal Professionnel, Pulp Riot
TECH SUPPORT: Phorest, Zeezor
ASSOCIATIONS: PBA
“We hired Lucas Renfro of Salon.Marketing to take over our SEO optimization, and within a few short months we began to see a growth in the number of guests that were coming to us through Google. Shortly after that he rebuilt our website. His behind-the-scenes work caused an explosion in our business.”  

The team from Sean Rocco Salon in Charlotte, NC.

Sean Rocco Salon
Charlotte, NC
Seanroccosalon.com
Sean Duncan and Mark LaRocco
SQUARE FEET: 1,000
TOTAL EMPLOYEES: 8
AVERAGE CUT & STYLE: $66
BEST-SELLING RETAIL: Davines, Aveda, Olaplex
COLOR: Davines, Goldwell, Redken
TECH SUPPORT: Booker
“We focused on creating a guest experience/moment around our Davines treatment masks, of which there are seven. We gave a questionnaire to each client at check in and informed them we were giving them a complimentary service. The stylist selected a mask for them based on the results of their survey. It brought awareness to a new product and increased sales.”

The team from Sereni Salon & Spa in Hudson, MA, enjoy a holiday retreat in Maine. 

Sereni Salon & Spa
Hudson, MA
serenisalon.com
Paula Filippi
SQUARE FEET: 22,000
TOTAL EMPLOYEES: 23
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
TECH SUPPORT: SalonBiz, Demandforce
ASSOCIATIONS: PBA
“In the salon, we’re an all-hands-on-deck kind of team. Outside of work, we like to just enjoy each other’s company. So for our 2019 holiday party, I surprised the team by renting an Airbnb in Maine—a huge house that slept 25. We went for a long weekend and simply laughed and appreciated one another.”

Shear Kaos Salon
Middletown, OH
Shearkaossalon.com
Erica and Brian Kuhbander
SQUARE FEET: 1,600
TOTAL EMPLOYEES: 11
AVERAGE CUT & STYLE: $40
BEST-SELLING RETAIL: Paul Mitchell, Olaplex, Matrix
COLOR: Paul Mitchell
SKIN CARE: Cuccio, Hempz, CND
NAIL CARE: Gelish, Morgan Taylor, Hand and Nail Harmony
TECH SUPPORT: Meevo 2
“We decided to take on a virtual training with our coach, this helped keep our salon family and values strong. We kept our education going with a virtual team training, which covered communication, love and appreciation languages, social media, and how to not take things personally.” 

Laura Boton, owner of Sine Qua Non Salons, pursues her second passion in music.

Sine Qua Non Salons
Chicago, IL
sinequanonsalons.com
Laura Boton
SQUARE FEET: 2,000; 900; 2,300
TOTAL EMPLOYEES: 45
AVERAGE CUT & STYLE: $75
BEST-SELLING RETAIL: R+Co, Oribe, Aveda
COLOR: Wella, Aveda, Joico Intensity
SKIN CARE: Aveda
TECH SUPPORT: Rosy
ASSOCIATIONS: PBA, ICA, Cosmetologists Chicago, 2 to 10
“We offered every guest a way to support their stylist by pre-paying for their next service, then we ran a payroll for every stylist who had prepays at the end of March 2020. This brought in more than $10,000 which helped get us through the first month of closure.”

S-Kape Salon & Spa
Leonardtown, MD
skapesalon.com
Karyn Hudson and April Vallandingham
SQUARE FEET: 3,000
TOTAL EMPLOYEES: 30
AVERAGE CUT & STYLE: $45
BEST-SELLING RETAIL: Redken, Shu Uemera, Pureology
COLOR: Redken, Pulp Riot
SKIN CARE: Image
NAIL CARE: OPI, CND, Cuccio
TECH SUPPORT: Envision, Demandforce
ASSOCIATIONS: Summit Salon
“We studied our ‘time sold’ in order to reexamine which services we should no longer offer. We tracked each individual department in more detail with product costs, pricing, and the demands on each service, and we learned what to let go of and where to focus.”

An inside look at Sky Salon in Strongsville, OH. 

Sky Salon
Strongsville, OH
SkySalon.com
Damon Jaskolka
SQUARE FEET: 2,100
TOTAL EMPLOYEES: 19
AVERAGE CUT & STYLE: $60
BEST-SELLING RETAIL: Kevin Murphy, Maria Nila
COLOR: Kevin Murphy, Logics, Joico
TECH SUPPORT: SalonBiz, Demandforce
ASSOCIATIONS: PBA
“Prior to re-opening the salon, we had a UV Air Scrubber installed to our HVAC system.  The Air Scrubber purifies the air and reduces particles that can irritate allergies and asthma. The ActivePure Technology removes or destroys up to 99% of all surface and airborne contaminants.”

A look inside at Solaris Aveda, Evansville, IN. 

Solaris Aveda
Evansville, IN
solarisaveda.com
Amy Carter
SQUARE FEET: 2,400
TOTAL EMPLOYEES: 15
AVERAGE CUT & STYLE: $42
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: Essie
TECH SUPPORT: SalonBiz, Listen360
ASSOCIATIONS: PBA
“Google and the reviews have changed the game completely for us. We have increased our new clients by 20% simply by just focusing on our online presence. We trained our team on the importance of reviews, how to ask for one, and a fun tool to give their clients when asking for a review.”

The team from Soleil Salon and Spa from Windham, NH. 

Soleil Salon and Spa
Windham, NH
soleil-salon.com
Luisa Garcia
SQUARE FEET: 3,700
TOTAL EMPLOYEES: 20
AVERAGE CUT & STYLE: $35
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda, PCA, Neocutis
NAIL CARE: Aveda, OPI
TECH SUPPORT: Phorest, Zeezor
ASSOCIATIONS: PBA
“We routinely make guests aware of available appointments when they are in, and invite them to add on to their experience. These are simple services that only take a few extra minutes and can be done at the shampoo bowl and in the nail room. Last year our total add-ons equaled $62,000.” 

The owners of Soto Signature Salon & Spa in Perrysburg, OH. 

Soto Signature Salon & Spa
Perrysburg, OH
Sotosalonspa.com
Victoria Perry, Jessica Johnson, Leah Wilson, Jennifer O’Connor
SQUARE FEET: 6,000
TOTAL EMPLOYEES: 60
AVERAGE CUT & STYLE: $54
BEST-SELLING RETAIL: Redken, Pureology
COLOR: Redken
SKIN CARE: Dermalogica, Skinceuticals, PCA Skin
NAIL CARE: OPI, CND
TECH SUPPORT: Envision, Demandforce, Meet Your Stylist
“The support we received from SSBC during the pandemic helped save our business from financial crisis and showed us how to reopen properly and safely. They helped us understand how to secure PPP funding, create a 12-week cash plan and put financial strategies in place that allowed us to minimize our expenses and plan for financial insecurity.”

Spa Bleu
West Dundee, IL
spa-bleu.com
Tammy Coakley
SQUARE FEET: 3,600; 2,880
TOTAL EMPLOYEES: 58
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda, Ultraceuticals
NAIL CARE: Spa Ritual
TECH SUPPORT: Phorest
ASSOCIATIONS: PBA, 2 to 10 
“We created the Wellness Package, which incorporates every department in our salon and spa. Guests receive one one-hour service per month (massage, facial, mani/pedi with paraffin, or shampoo/blowout/conditioning treatment). The package is $1,000 for 12 months or $500 for six months and is purchased upfront."

Dawn DeMario, the owner of The Spa on West Main.

The Spa on West Main
Westminster, MD
Westmainspa.com
Dawn DeMario
SQUARE FEET: 4,500
TOTAL EMPLOYEES: 37
AVERAGE CUT & STYLE: $48
BEST-SELLING RETAIL: Redken, Pureology, Olaplex
COLOR: Redken
SKIN CARE: Bioelements, Esthemax, Lalicious
NAIL CARE: CND, OPI, Nail Tek
TECH SUPPORT: Meevo2
ASSOCIATIONS: PBA
“I retired from working 36 hours a week behind the chair and dispersed my clients among my design team. Now, I serve as the in-house educator and company coach. It allows me time to facilitate classes and focus on each team member’s career path.”

The barbershop space in one of the Square One Salon and Spa locations. 

Square One Salon and Spa
Dayton, OH
squareonesalon.com
Brent Johnson, Doug Henderson, Josh Stucky, Alan Leonard, Angie Mehaffie, Canaan Good, Misty Wells, Lori Davis
SQUARE FEET: 7,000; 5,000; 2,400; 1,400; 3,600; 3,200
TOTAL EMPLOYEES: 215
AVERAGE CUT & STYLE: $51
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: OPI
TECH SUPPORT: SalonBiz, Reach 
ASSOCIATIONS: None
“We added a new position to our leadership team—Staff Development Coordinator. She works with our new stylists after they graduate the assistant program, coaching them on benchmarks and service timings, helping them become more consistent in their consultations and service offerings and helping them be promoted in the near future.” 

The management team from Stella Nova Spa, Salon and Beauty Boutique in Mt. Pleasant, SC.

Stella Nova Spa, Salon & Beauty Boutique
Mt. Pleasant, SC
stella-nova.com
Peter Evans
SQUARE FEET: 3,700; 2,000; 3,600
TOTAL EMPLOYEES: 63
AVERAGE CUT & STYLE: $63
BEST-SELLING RETAIL: Oribe, R+Co, Moroccanoil
COLOR: Wella, Redken
SKIN CARE: Natura Bisse, Eminence, Maya Chia
NAIL CARE: OPI
TECH SUPPORT: SalonBiz, Constant Contact, Mailchimp
ASSOCIATIONS: PBA, 2 to 10
“When we knew we would be shutting down, our HR director began uploading all our employees’ information into the state’s unemployment data base. When we did close our doors, our staff was able to go in and file for and receive unemployment immediately.”

Steve Hightowner, owner of Steve Hightower Hair Salon & Day Spa in Atlanta, GA.

Steve Hightower Hair Salon & Day Spa
Atlanta, GA
stevehightower.com
Steve Hightower
SQUARE FEET: 5,000
TOTAL EMPLOYEES: 9
AVERAGE CUT & STYLE: $65
BEST-SELLING RETAIL: L’anza, Label M, L’Oréal 
COLOR: L’Oréal 
SKIN CARE: Repechage
NAIL CARE: OPI
TECH SUPPORT: Rosy, Mailchimp
ASSOCIATIONS: ICA, AMTA, ABMP
“We have stylists who special in specific needs. For example, our owner specializes in fine and thinning hair. During the consultation, he finds out if there are medical or hormonal issues to be considered. He offers hair pieces and works with a top transplant doctor to help clients look their best after surgery.”

Ian Hearth, Michael DeProphetis and Luca Crescia, owners of Storm Hair Group in St. Catharines in Ontario, Canada. 

Storm Hair Group
St. Catharines, Ontario, Canada
stormhairgroup.com
Luca Crescia, Ian Hearth, Michael Deprophetis
SQUARE FEET: 3,000; 1,200
TOTAL EMPLOYEES: 46
AVERAGE CUT & STYLE: $55
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: CND
TECH SUPPORT: SalonBiz, Vish
ASSOCIATIONS: Green Circle 
“We have been a Green Circle Salon for 12 years and could see how much color is wasted every two weeks. Now Vish is helping our colorists mix the correct amount of color and our money isn’t being washed down the draim. The analytics are amazing and every week, we post where every colorist with the percentage of waste.”

The team of Studio Aveda R3 in Hattiesburg, MS. 

The Studio Aveda Salon-Studio R3
Hattiesburg, MS
Thestudiobiz.com
Lisa Cochran
SQUARE FEET: 2700; 1500
TOTAL EMPLOYEES: 26
AVERAGE CUT & STYLE: $55
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: OPI, Gelish, Shellac
TECH SUPPORT: SalonBiz
ASSOCIATIONS: PBA
“As part of our reopening, we brought in medical experts from our clientele (infectious disease specialists, nurse practitioners, ICU doctors, nurses) and did a dry run with them. In exchange for free services, they gave us feedback and told us where we could improve in our COVID-19 protocols.”

The Studio For Hair
Farmington Hills, MI
thestudioforhair.com
Natalie Sikora, Kenneth Sikora, Tasha Schurgin
SQUARE FEET: 1,700
TOTAL EMPLOYEES: 22
AVERAGE CUT & STYLE: $55
BEST-SELLING RETAIL: Eufora, ProStyles, L'sin
COLOR: Eufora, Goldwell
NAIL CARE: OPI, CND, Essie
TECH SUPPORT: SalonBiz
ASSOCIATIONS: PBA, ABCH, Green Circle 
“At our first shutdown coaching session with Qnity, we identified our top three priorities: our financials, taking care of our team, and preparing to reopen. With the help of our financial advisor, we had all the necessary information ready to go when PPP applications became available.”

Lee Chamberlain, owner of Studio 02 in Columbia, SC. 

Studio O2
Columbia, SC
so2spa.com
Lee Chamberlain
SQUARE FEET: 2,100 
TOTAL EMPLOYEES: 9
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: Kevin Murphy, Oribe, Reuzel
COLOR: Goldwell
SKIN CARE: Glo Skin Beauty
TECH SUPPORT: Phorest, Demandforce
ASSOCIATIONS: PBA, Inspiring Champions
“Our most successful retail competition was ‘Back to the Races.’ We broke our staff into teams of three and created a racetrack. This contest produced a 76% increase in retail sales and a continued higher average retail ticket in the following months. It’s just one example of fun ways we get our team hitting their goals and staying engaged.”

Andrea Wintzer, owner of Studio 16 Salon Spa in Wintzer, WA.

Studio 16 Salon Spa
Yakima, WA
Studio16salonspa.com
Andrea Wintzer
SQUARE FEET: 2,900
TOTAL EMPLOYEES: 10
AVERAGE CUT & STYLE: $55
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: CND
TECH SUPPORT: Phorest, Vish
ASSOCIATIONS: CC
“I adopted a profit-first business model which allowed me to save money, something I’d never done befoe. The end of the 1st month I had $300 in savings; by the end of 2019 we had more cash on hand than any other year. This went a long way during lockdown.” 

The team from Studio Wish Salon in Twinsburg, OH. 

Studio Wish Salon
Twinsburg, OH
Studiowish.com
Rowena and Eric Yeager
SQUARE FEET: 3,000
TOTAL EMPLOYEES: 12
AVERAGE CUT & STYLE: $65
BEST-SELLING RETAIL: Amika, Davines, Deva
COLOR: Wella, Davines, Pulp Riot
NAIL CARE: OPI
TECH SUPPORT: Phorest, ZeeZor
ASSOCIATIONS: PBA, Ohio Salon Association
“During closure, we communicated with clients as much as possible without going overboard. We sent weekly emails about our team, plans for reopening and how we were keeping occupied. For one, I had each team member meme a quarantine photo, making them as fun as possible. I posted these to our social media and asked clients to vote on the best one. The winner received a Dyson blowdryer.” 

The team from Styles on Broadway in Martin, IN.

Styles On Broadway
Martin, TN
stylesonbroadway.com
Mari Dilday
SQUARE FEET: 6,000; 3,000
TOTAL EMPLOYEES: 62
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: Aveda, Bumble and Bumble
COLOR: Aveda, Pulp Riot
SKIN CARE: Aveda, Jan Marini
NAIL CARE: OPI, SNS, Apres
TECH SUPPORT: SalonBiz, Demandforce, Reach
ASSOCIATIONS: PBA
“One tool we implemented is Qnity’s 8 Seasons Calendar. Having a plan in place where everyone knows what specials, events, and promotions are going on allows for more team success. This structure helps the team prepare and be more successful.” 

Sue Kolve's Salon & Day Spa
Onalaska, WI
suekolves.com
Sue Kolve
SQUARE FEET: 4,200
TOTAL EMPLOYEES: 31
AVERAGE CUT & STYLE: $36
BEST-SELLING RETAIL: Redken, Pureology
COLOR: Redken
SKIN CARE: Voya, Glo Skin Beauty
NAIL CARE: OPI
TECH SUPPORT: Spa Booker
ASSOCIATIONS: PBA
“During closure, virtual consultations allowed us to make product suggestions, provide recommendations for future visits and gain our guests’ trust for when we reopened. It was a very successful tactic in retaining customers.”