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As important as social media is for marketing your business, it also can open owners up to liability issues. SASSI warns of the risks and shows you how to protect yourself.
An AI platform already trusted by salons across Australia, Ireland and the UK is expanding to the United States, with a focus on the data-driven salon community.
Market-leading salon owners, Daniel Mason-Jones and Gayle Fulbright, help you prepare now by sharing their most successful campaigns for attracting prime clients—the ones who will reward your business with their loyalty and higher average tickets. And, some of these marketing strategies are as simple as ‘set it and forget it.’ Sponsored by Phorest Software.
Sponsored by Phorest
Once too intimidated to approach the salon's table at a career fair, Juan Mercado-Martini has grown into a six-figure stylist who manages Salon Blond's schedules, grows its client retention through exceptional service and oversees the business' social media presence to grow the brand.
Technology is moving the salon realm into a new era, providing new ways to grow and be efficient. Guest Blogger Jayesh Kamble discusses different strategies in which technology is now the main player in optimizing the effectiveness and profitability of salons.
Before he takes the stage at Data-Driven Salon Summit, Tim Fisk chats about AI marketing tools and how owners can leverage them to boost business.
Cameron Kepford, owner of Haus of Heir in Davenport, Iowa, has a creative way of getting his clients to participate in his social posts. Find out what he does, and what knowledge he'll share about social strategies at Data-Driven Salon Summit 2021.
Dynamic design in the salon not only encourages guests to think and feel, it can also cause them to act--by picking up their phone and taking a selfie that ends up promoting the salon. Valerie Putman, director of design at Michele Pelafas, Inc., explains how.
When QVC Host and Bareminerals Expert Lisa Galli presented at Salon Jaylee, they recorded her talking about the holiday gift sets and created Insta-stories. The campaign earns a 2020 STAMP award.
To engage and educate clients during the shutdown, the owners of Salon Rootz launched their own talk show through social media, earning the salon a STAMP 2020 award.
With a video plea to the community to flatten the curve, a flurry of digital communications and promotions, a new e-commerce site and a unifying rainbow window display, Interlocks captures an honor in our 2020 STAMP for COVID-19 Client Communications.
Whether you're salon remains closed or you are open to limited capacity, clients are still seeking social connection and they love getting it from their favorite professionals at their salons. Blogger Samantha Georgson offers three ideas for connecting with your clients through Facebook groups.
Following up on the latest "Staying Strong" webinar from SALON TODAY and ISBN, Interlock's Jordan Becker answers five questions from listeners about her salon's marketing practices during the COVID-19 shutdown.
Stylist and salon owner Sean Michael provides the tools and questions you need to paint a picture of your ideal client and turn those demographics into the bulk of your business.
“The technology within the industry is improving at an accelerated pace, making less invasive options with little-to-no downtime more accessible and enticing."
A variety of top-notch speakers help attendees to Phorest's Salon Owners Summit in Dublin, Ireland, set their 2020 vision for their salon business.
Salon.Marketing's Lucas Renfroe shows you some simple steps for growing Instagram followers in your local target market. They only take 15-30 minutes a day, and are a sure-fire strategy for bringing more new clients into the salon.
