EMail Marketing Magic: Unlock Boundless Opportunities in Your Beauty Business
Salon Coach Karen Hardee is back with 7 strategies to help your email marketing programs bring in additional revenue into your beauty business.
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SEARCHMENUSEARCHSalon Coach Karen Hardee is back with 7 strategies to help your email marketing programs bring in additional revenue into your beauty business.
Open Rate, Clickthrough Rate, Bounce Rate and Unsubscribe Rate--this helpful blog looks at what these measure, what results you should expect and how you can improve your numbers.
Throughout the shutdown and beyond, PENZONE Salons + Spas kept their clients engaged through a series of email newsletters, blogs, social posts, and virtual beauty education sessions. They even united their community with the #PenzoneStrong brand. Their COVID-19 Client Communication takes a STAMP award in our 2020 competition.
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Managing your salon operations during a pandemic is proving that technology is key to navigating the new normal.
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How and what you communicate to your clients is an essential part of your reopening plans. In his newest blog, Phorest's Chris Brennan walks through three emails you should be sending your clients, including the reopening announcement, the confirmation email & SMS and the waiting list email and SMS.
Urban Betty's sleek, newly designed email newsletter attracts 19,000 subscribers, helping drive new appointments in the salon.
Long gone are the days of marketing your salon with one simple ad. To break through the clutter, today's marketing messages must be multipronged--saying the right thing to the right people, when and where they're ready for the message. Today's technology makes that easier than ever.
From online appointment booking to e-commerce, new salon owners Anthony and Gloria Edge embrace technology tools that help them deliver on client demand for convenience, personalization and customization.
Today's healthy salon businesses are growing their male clientele, and Father's Day is the perfect time to capture these clients while perfecting strategies for retaining them year-round. DaySmart's Jeff Dickerson offers a collection of helpful tips on grooming a robust male market.
Interlocks leveraged an email newsletter to launch its 30th anniversary celebration. Its simplistic design was elevated with textural details, an on-trend color palette, script font and the special 30th anniversary logo.
Penzone Salon and Spa’s most important announcement of the year centered around the company’s new branding concept and the opening of its newest location: Penzone Salon + Spa Dublin. Check out their creative email newsletter they sent out for this announcement.
The new partnership marries in-salon marketing and ecommerce for salons in the Smarter Lifestyle Network, opening up new potential paths to sales revenue.
If you salon hasn't embraced salon management software yet, here are several reasons why you should reconsider.
Progressions designs a mother's day campaign for modern-day moms that sell more than $11,000 and earns it a 2017 STAMP award.
Indira Salon uses a tiled approach for its new email newsletter design, connecting clients to informational blogs and picking up a 2017 STAMP award.
Newsletters are not the place to try to blatantly sell anything to your clients. They are meant to inform and engage.