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In The Know|News|Oct 10, 2015

Aloxxi: Shades with Personality

Who We AreWith a haircolor collection that trades typical designations such as 9N and 6K for shades like “Party in Lombardy” and “Roman Goddess,” it comes as no surprise that founder George Schaeffer was also behind ...

Sponsored by Aloxxi International

In The Know|News|Oct 8, 2015

Keratin Complex: Healthy, Color-Treated Hair

Who We AreIn 2006, a small group of industry innovators identified an opening in the market: the lack of viable alternatives to the traditional straighteners being used in salons at the time. Working with leading chemists and haircare experts, ...

Sponsored by Keratin Complex

In The Know|News|Oct 8, 2015

Olaplex: Revolutionizing the Color World

Who We AreOffering a breakthrough product with growth fueled largely by social media, Olaplex President Dean Christal worked with chemists Dr. Eric Pressly and Dr. Craig Hawker to bring his vision to life. Olaplex, a liquid color additive that ...

Sponsored by Olaplex

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In The Know|News|Oct 8, 2015

Malibu C: Solutions for Colorists

Who We AreMalibu C is a solution-driven professional hair and skincare brand based in science. Since 1985, the company’s mission has been to solve problems using nature-inspired, patented technologies.At the core of Malibu C’s ...

Sponsored by Malibu Wellness

In The Know|News|Oct 7, 2015

Wella: A History of Innovation for Colorists

Who we areWella’s portfolio of leading and trusted brands includes Wella Professionals and Clairol Professional. Their products and services are distributed in more than 100 countries across the world. First PersonWella North America ...

Sponsored by Wella

In The Know|News|Oct 7, 2015

TIGI: High-Fashion Creative Color

Who We AreTIGI’s Copyright Colour allows colorists to create an infinite number of shades from fundamental to the most creative results, enabling them to push their artistry. Shades can be used alone or intermixed, even between permanent ...

Sponsored by TIGI

In The Know|News|Oct 7, 2015

Schwarzkopf Professional: The Heart of a Hairdresser

Who We AreWith roots more than 115 years old, the products of Schwarzkopf Professional, a part of Henkel group, can be found in salons on every continent. The company currently holds 7,600 patents, each one a new milestone in haircare. With ...

Sponsored by Schwarzkopf Professional USA

In The Know|News|Oct 7, 2015

Rusk: The Art of Hair

Who We AreRusk has always been about the art of hair—the creative artistry and the technical precision behind the craft—and has inspired generations of stylists and instilled in them the confidence to succeed. With one vision in ...

Sponsored by Rusk

In The Know|News|Oct 7, 2015

Redken: Global Color Leaders

Who We AreRedken Laboratories, founded in 1960, introduced the idea of protein reconditioning and created products that were able to condition hair internally and for the long-term rather than solely camouflage damage. Redken soon began to ...

Sponsored by Redken

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In The Know|News|Oct 7, 2015

GKhair: Taming Frizz Long-Term Results

Founded in 2007, GKhair is the first and only company to harness the beauty benefits of Juvexin. Derived from sheep wool through an environmentally friendly process, Juvexin is delivered to the hair in its natural state. The GKhair Hair Taming ...

Sponsored by GKhair

In The Know|News|Oct 7, 2015

Keune: Trusted, Global Color and Haircare

Who We AreKeune Haircosmetics, an independent family business based in the Netherlands, was established more than 90 years ago. Today, the company’s haircolor, haircare and styling products can be found in more than 70 countries.First ...

Sponsored by Keune

In The Know|News|Oct 7, 2015

Goldwell: Inspiring Through Partnership

Who We AreWith the vision of building a company focused exclusively on hairdressers as business partners, Hans Erich Dotter founded Goldwell in 1920. Today, a part of Kao Salon Division along with KMS California, Goldwell offers a full portfolio ...

Sponsored by Goldwell