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The Business of Color Cover Image

The Business of Color

While color services are the clear revenue driver in most salons, it's up to owners and managers to ensure they also spur profitability. In this digital feature, we explore how owners can help their colorists deliver business-building color services and add-ons, and how today's technology and tools can help forward-thinking salons increase profit margins.

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Unlock New Benchmarks For Your Color Business

In 2022, Vish collected data on color usage and costs from more than 2,671,622 services across North America & the UK. The results were a compelling industry eye-opener. Now, you can access real salon data to use as a benchmark for your own color usage and pricing, and make adjustments to maximize your profits.

Sponsored by Vish

The Secret to Raising Prices

As prices climb, it becomes more and more important for owners to leverage data to understand their service costs and reflect it in their pricing. Four owners share how they use Vish to reduce waste and drive profit with their color services.

Accuracy in Color Pricing Yields New Revenue

Vish's intelligent color management software enables salons to use color more precisely by helping them avoid color waste, cut color expenses, and gain insight about client's formulas for more accurate color use. Find out how Vish can provide your salon new opportunities for profit.

Sponsored by Vish

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Technology|Articles|Aug 16, 2022

3 Ways to Boost Revenue and Profit

Research published this month shows salons are increasingly abandoning traditional charging in favor of new pricing structures made possible by technology. The report, published by Vish, identifies three pricing strategies in the industry that reduce and even remove the profit variance of color that so often works against it.

Technology|Articles|Oct 5, 2021

Be the Revolution—with the CLICS® Digital Hair Color Studio

How can a creative colorist be even more innovative and artistic? How can a smart salon business be even more profitable, mindful of waste, protective of the environment and tech-centric? Both goals can be accomplished when salon professionals and leaders think outside of the box—or in this case, find a revolutionary hair color solution inside of one.

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