Client Retention Guidebook
Everything you need to know about client retention as a salon owner.
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We tip our hats to the salons and spas that genuinely connect with guests and strive to elevate their service, including Chenica Racine and Ricka O'Bannon, owners of C&R Beauty Bar in Louisville, Kentucky.
Modern tools provide practical customer retention features. Discover which software platform can help increase your return rate.
Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
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One is implusive, experience-driven and FOMO-filled. The other discipined, calculated and security seeking. Kati Whitlege shows you how to tailor the experience, conversation and retail recommendations to both.
Once too intimidated to approach the salon's table at a career fair, Juan Mercado-Martini has grown into a six-figure stylist who manages Salon Blond's schedules, grows its client retention through exceptional service and oversees the business' social media presence to grow the brand.
Instead of client retention and online reviews, Kip Dodson relies on Net Promoter Scores to track client loyalty at A Moment's Peace Salon, identify gaps in the client experience, reward staff on customer feedback and continuously improve their service offerings.
Urban Betty's Chelle Neff reviews fellow salon owner Kati Whitledge's new book--From First Date to Forever: An Owner's Guide to Marketing like a Matchmaker.
May is Mental Health Awareness Month, and the special connections stylists share with clients sometimes leads to clients discussing topics that stylists find tough to navigate. Saprea's Chris Yadon offers five tips for receiving clients' sensitive disclosures.
We're toasting our 2025 SALON TODAY 200 honorees who excel at innovative strategies to attract new guests and retain existing ones, and for the salons who green their business practices to benefit the Earth, including Head Case Hair Studio in Keller, Texas.
