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We tip our hats to the salons and spas that genuinely connect with guests and strive to elevate their service, including Chenica Racine and Ricka O'Bannon, owners of C&R Beauty Bar in Louisville, Kentucky.
Modern tools provide practical customer retention features. Discover which software platform can help increase your return rate.
While new clients build your growth, retained ones build your profitability. We examine the importance of client retention and offer four salon-proven ideas for boosting your salon's retention rates.
Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Sponsored by Amex
One is implusive, experience-driven and FOMO-filled. The other discipined, calculated and security seeking. Kati Whitlege shows you how to tailor the experience, conversation and retail recommendations to both.
Once too intimidated to approach the salon's table at a career fair, Juan Mercado-Martini has grown into a six-figure stylist who manages Salon Blond's schedules, grows its client retention through exceptional service and oversees the business' social media presence to grow the brand.
Instead of client retention and online reviews, Kip Dodson relies on Net Promoter Scores to track client loyalty at A Moment's Peace Salon, identify gaps in the client experience, reward staff on customer feedback and continuously improve their service offerings.
Urban Betty's Chelle Neff reviews fellow salon owner Kati Whitledge's new book--From First Date to Forever: An Owner's Guide to Marketing like a Matchmaker.
May is Mental Health Awareness Month, and the special connections stylists share with clients sometimes leads to clients discussing topics that stylists find tough to navigate. Saprea's Chris Yadon offers five tips for receiving clients' sensitive disclosures.
We're toasting our 2025 SALON TODAY 200 honorees who excel at innovative strategies to attract new guests and retain existing ones, and for the salons who green their business practices to benefit the Earth, including Head Case Hair Studio in Keller, Texas.
As the Arridell sisters successfully doubled the sales of Luscious and Co, they soon realized both their tenured team members and clients were becoming disengaged. In 2024 they restructured the company to address the challenges, witnessing big improvements in average ticket, client retention and frequency of visit. Find out how they accomplished that task.
While making new clients is always a growth strategy, keeping the ones you have is even more sustainable. Coach Dawna Jarvis shows you five ways to keep them coming back time and time again.
Kip Dodson, owner of A Moment's Peace Salon and Spa in Franklin, Tennessee, embraces the Net Promoter Score to measure client satisfaction, give his team a report card and prove the value of his business and the industry.
As competition for a client's business heats up, one of the best ways to retain their loyalty is by offering an enhanced experience. Salon Cadence's Ronit Enos shows you five quick ways to craft a better experience.
In Day 2 of the 2024 SALON TODAY 200, we celebrate the honorees in the category of Client Retention and Referral, including Rachel and Jason Gribbin, owners of Define Hair & Skin in Ellicott City, Maryland. These owners know a salon's ability to attract new guests fuels its growth, and its ability to get those clients to return again and again dictates its overall success.
Coach Karen Hardee offers strategies for keeping your chairs full and creating the experiences that have clients coming back for more.
Customer data analysis shows clients who book first appointment online are twice as likely to return for subsequent visits.
