
When the Client ISN'T Right!
We're asking our readers to share their craziest client encounters and how their team handled the situation for our next big feature. Take a moment to tell us your tale!

We're asking our readers to share their craziest client encounters and how their team handled the situation for our next big feature. Take a moment to tell us your tale!

Modern professionalism is evolving beyond hard skills. Technical training is essential but about 85 percent of job success comes from soft skills. In a world where AI and automation are increasing, human connection becomes more valuable, not less.

Accepting responsibility and offering a true apology can go a long way in building relationships. Having those tough conversations aren't always easy, but our Wellness Blogger Mary Wilson shows you how.

As a salon owner or manager, one of the skills you need is the ability to communicate with your clients online. Find out how and why this aspect of ownership is so important, and pick up some strategies to make you a better digital communicator.

As service providers, we often wonder why clients choose to leave without providing any feedback. Most of the reasons can be traced back to one key factor: communication. Here are five things your clients might not be telling you.

How do you handle sore subjects with clients? See how Jesse Linares keeps client relationships top of mind when dealing with topics like price increases and lateness.

See what these leaders in salon software think about the importance of client communication.

If you're an independent salon owner and looking to improve your business, Booksy may be your solution. Booksy takes care of appointment bookings, client payments, reminders and even consent forms.
Sponsored by Booksy

Have you ditched your landline or online booking for text-only communication? Our readers weigh in.

The latest launch from SalonTarget Software helps your open rate, coupon conversion and customer engagement – all in one. Here’s what you need to know.

Check out the list of proven salon happiness enhancers to add to your motivational arsenal.

In this unusual year, it can be tricky motivating mature guests to return to the salon. As part of our Burning Questions series, we asked Lauren Gartland and Lori Davis of Inspiring Champions how to reconnect with those clients and get the word out.

As the “new normal” we’re in is indefinite, salons need to find creative ways to engage clients and keep them coming back to the chair. Here, Monica Hickey with The Evoke Agency supplies clever content thought starters for your business.

An open door and an open heart help Salvatore Minardi and his team weather a four-month shutdown and tackle continuing fears about reopening amid a pandemic.

In SALON TODAY's Burning Questions series, Summit Salon's Heather Bagby offers advice to owners and managers regarding what actions to take when a guest or employee tests positive for COVID-19.

Pre-COVID, most salon leaders and stylists probably felt like they had the basics of client recruitment and retention covered. The salon experience was relaxed, comfortable. Why would a guest go anywhere else for cut, color or style?
Sponsored by Eufora

When Mark DeBolt and Ryan Trygstad opened their new Manhattan salon this spring, they hadn't factored in a pandemic. They wisely used the time when they couldn't open to alter their salon design to adapt to new protocols, build their communication strategy and grow their culture with their new team.