The Illusion of the Logo, The Promise of Brand

A salon brand is much more than a logo. In this thought-provoking blog, Leon Alexander, Ph.D., walks you through the difference. SALON TODAY suggests sharing this article with your team and leading a discussion at your next huddle, asking the team to define your business's brand.

New Webinar Focuses on Helping Salons Fill Their Chairs with Dream Clients

In the SALON TODAY webinar sponsored by Phorest Software, Daniel Mason-Jones, Gayle Fulbright and Siobhan McCaffrey share successful marketing strategies that drive ideal clients and future talent into salons.

Prepare for Small Business Saturday® with American Express

The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.

Sponsored by Amex

Building Additional Revenue Streams for Owners and Stylists

For salon owners and hair stylists, creating personal brands and hosting impactful events are potent strategies to survive and thrive in this competitive environment. Oliver Golden, co-founder of FounderSix, shows you how.