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The future of every salon rests on its ability to recruit, and then train, top talent. Determined to grow their own staff, the following ST200 honorees developed ways to recruit from cosmetology schools, honed their exhaustive selection systems and implemented strategic training programs.
A genuine smile, a light refreshment, an invigorating scalp massage--in the new economy, going above and beyond is the new customer-service, standard. These ST200 honorees...
“Guests become Premiere Club members by making a one-time payment of $25 and thereafter accrue two percent of the total they spend annually.
What makes a salon a fabulous place to work?
AS WE ENTER A NEW YEAR AND A NEW DECADE, SALON TODAY ASKS SALON LEADERS, “WHAT IS YOUR BIGGEST CHALLENGE?”
At Beau Monde Spalon in St. Johns, Florida, owners Carl Slack and Reggie Stephens realized that their staffers are exceptionally motivated by contests and competition. They recently ran a contest designed to increase retail sales, with successful results.
A Texas mechanic turned salon owner embraces change in his business and his clientele.
With a roster of successful services, an established salon taps new growth with niche-targeted programs.
Excellent customer service and a high quality of work keep your clients coming to your salon month after month. But a great promotional hook can bring a new set of clients to your door and boost your profit margin even more.This month, we asked 40 owners to share their most successful programs. Take inspiration from these creative ideas and tailor them to use in your own salon throughout the year.
“To stand out from other spas, we often use humor in our advertising. We also have a jingle we use in our radio advertising that I actually overhear people singing—it was a great investment. I also do research and try to emulate ads that attract me.”
Lots of owners claim they take care of their employees even before they take care of their clients. But a few are paying more than just lip service to their staff. Which companies are putting forth the effort to make work a great place to be?
From a salon owner to a product manufacturer to an author, the versatile Sam Brocato has made his mark on almost every aspect of the beauty industry.
A non-compete agreement helps one salon retain staff and protect its investment in education.
From freak fires to allergic reactions. 10 owners share their salon’s calamities and how they overcame disaster.
You’ve mastered the “haven” part, but is your salon safe?
The peace of mind that insurance promises is only as good as the coverage you secure for your business. While a disaster can put you under great stress, the greater disaster is discovering your insurance doesn’t cover your losses, preventing you from rebuilding your salon or spa. SALON TODAY recently quizzed Megan Davidson, account executive with ABD Insurance and Financial Services, about securing the best property insurance.
A fire, a walkout, tropical storms—three first-hand accounts demonstrate that emergency action plans can protect salons from devastating loss and pave the way for new beginnings.
