4 Ways of Using Technology to Increase Your Retail Sales

In a recent webinar, Dilan DeSilva, founder of Salon Clouds Plus, shared with us several strategies for using technology to increase retail sales. To simplify the strategies, he broke them down into four quadrants.

Using Technology to Increase Retail Sales

Let’s face it, we use our phones for everything—from making phone calls to texting to taking pictures for social media—so, why not use it for one more very important thing: managing your business?

How to Write your 2018 Salon Marketing Plan

Now that the page has turned on the calendar, it's time to start planning and enacting your marketing efforts for 2018. SalonTarget offers you some tips to get you started.

Salon Today Recommends: Become a 6-Figure Stylist, Boost Your Bottom Line & Aveda’s Full Spectrum Demi+ Line

Salon Today is always on the lookout for savvy business advice, and we recently found great reads on these topics on Aveda Means Business. Get more info about Aveda’s new Full Spectrum Demi+ Line; Learn how one master colorist produces $500,000 in retail and service revenue each year. Boost your bottom line; hear what you can expect at Serious Business 2018; and see what one salon does to show client appreciation.

Sponsored by Aveda Means Business

Novvo Etopa Debuts Universal Profit-Enhancing Shelving System for Retail

Novvo Etopa has debuted a new universal retail shelving system that includes a brand new Luxe Retail Shelving Unit as well as LED Lit Headers.

How-To Combine Salon Service & Retail Sales Techniques

"Salon services and retail products must always be combined into one conversation. If you only present salon service options, you are only doing half of your job."

2018 Salon Today 200: Retail and Merchandising

On the 8th day of the 12 Days of the Salon Today 200, we celebrate the salons and spas who rally around retail, creating beautiful displays and enticing promotions, as well as answering clients' needs with education and recommendations.

Salon Today Recommends: Recruiting Students, Maximizing Your Color Business & Retail Tips

At SALON TODAY, we're always on the lookout for best practices and how-to case studies from salon owners on making business more efficient and profitable, and encourage our community to search for and share solutions. Here is a collection of success stories recently added to the Aveda Means Business blog. This series covers hiring strategies, strengthening retail with new promotion ideas, and helping staff grow color revenue.

Sponsored by Aveda Means Business

You Say You Want a Revolution?

With his latest eye-opening blog, Eurisko's Leon Alexander gives owners advice on the future of the industry--cleverly organized by Beatles' titles.